AuthenticateIt

For March 30, 2017 AuthenticateIt is the system of tracking of origin, the movement and location of goods which can be integrated with procedures of distribution and inventory accounting.

AuthenticateIt works with the uniform barcode conforming to GS1 standard. The application for smartphones helps clients to verify authenticity of the purchased product scanning of a barcode. The processed data are transferred to the owner of a brand, allowing to control sales of legal and counterfeit products.

Representation of software on the mobile device, (2013)

Precisely Google maps allow to define location of a sales point of goods. It gives the chance to the owner of a brand to take actions for a stop or neutralization of unauthorized import or counterfeit transactions in the outlet.

Software can function as the instrument of marketing, it allows brands to communicate directly with clients relevant information on products, to provide post-sale support, to activate a guarantee or to withdraw a product.

Opportunities and properties

The technology gives to owners of brands opportunities:

• Tracking and identification of counterfeit goods, parallel import / transfer / gray markets;
• Formation of series of products for control, tracking and authentication;
• Observance of requirements of directive or obligatory observation;
• Obtaining information on products and ​​ clients;
• Stimulation of interaction with consumers;
• Providing to consumers recommendations about security and withdrawal of products;
• Confidence-building and confidentiality between consumers;
• Understanding for sellers of a counterfeit of inadmissibility of procedures of implementation of counterfeit products;
• Integration with technologies of control of World Customs Organization.

Representation of AuthenticateIt, (2013)