| Customers: Ford Motor Company Mechanical and Instrument Engineering Contractors: Dassault Systemes Product: 3DExciteНа базе: 3DExperience Project date: 2016/11 - 2017/02
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On April 21, 2017 the Dassault Systèmes company announced use of application 3DExcite for the virtual experience capable to cause emission of adrenaline in the user.
Project Tasks
The company needed software, capable to virtually place users on a roof of a skyscraper of Empire State Building for assembly of a sports car of Ford Mustang.
'Mustang over Manhattan' in FordHub Experience Center in the World Trade Center of New York is an installation with open access. She helps visitors with an entertaining form to learn about an event and to be transferred to 1964 when the Ford company managed to deliver the Ford Mustang car to a roof of Empire State Building.
Project Progress
The project provided experience of virtual reality with complete immersion, interactivity and realness. Visitors could see virtual Mustang in real time in the 3D format, scale 1:1, permission 4K.
The project is implemented by means of a helmet of virtual reality HTC Vive. With its help visitors of FordHub appear on the digital platform where that moment when Ford placed this Mustang on a roof of Empire State Building is reproduced. Then visitors can rise by a building roof where they are instructed how to assemble Mustang taken to three pieces - as it was made by the company in 1964 physically to place a car on a skyscraper roof.
Project Results
 | Thanks to the Dassault Systèmes 3DExperience platform, Ford have an opportunity to provide digital experience which causes emotions from legendary Mustang. We are glad to participate in this project which allows visitors of FordHub to experience virtual experience. Our applications help car makers to involve the animated content, gamification and technologies of virtual reality to awaken imagination of users and to create stable emotional connection with a brand. It was never so simple to place Mustang on the highest platform in New York. Olivier Sappin, vice president, automotive industry and transport, Dassault Systèmes |  |
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