Video Target

2017: Creation of the company, Irina Mysina is a CEO

Video Target is created in 2017 within the OTM group and locates a full range of technologies for effective pro-grammatical purchases of video advertizing (programmatic video) in Runet. Among the tools available to clients of the company, own network SSP which includes 800 domains of platforms and also the algorithm of purchases (DSP) on performance indicators (KPI) which were set by the customer, and own DMP platform collecting and analyzing data on placements. The volume of the advertizing stock available to clients of the company, – 250 million demonstrations of video a month on audience from 60 million unique users.

Irina Mysina became a partner in the OTM group and headed Video Target company as the CEO.

"The fact that the independent companies specializing in pro-grammatical purchases of video advertizing are not presented at the Russian market today opens the mass of opportunities for such commands as ours, ready quickly and aggressively to take leadership in a free segment, – the CEO of Video Target Irina Mysina says. – Video advertizing and pro-grammatical purchases – two directions which already several years remain among the most dynamically developing Internet advertizing market segments. Therefore we are sure that we our examination integrating both directions, quality of pro-grammatical technologies, customer service and reasonable pricing will be demanded by the market".