Yandex. Median

Yandex. A median - service of analytics of references in media.

On August 4, 2017 the Yandex company announced the beginning of beta testing of Yandex service. Median. Service is paid, it is focused on marketing specialists and to public relations - to monitor that write to media about the organizations, brands and other objects, estimates of success of PR campaigns. These Medians can be used for the organization of targeted advertizing campaigns.

For assessment of interest of media, their users to the company, service will find its references in base and will prepare the report. The median will show in what tonality write about the company in what materials there are quotes of her representative what are devoted to it where it is mentioned by the way.

The median helps to count an audience scope: how many materials were written about an object for the selected period and how many times users browsed them. If on the website of media the Yandex counter is installed . Metrics and its data are open, service takes information on viewings from there. If the owner of the website preferred to hide these Metrics or did not install the counter — the number of viewings is calculated according to search of Yandex, News, Elements and the Browser.

Information from the report of the Median can be unloaded in Yandex. Audiences and to create on its basis a segment for demonstration of advertizing in Direkta and the Display. So the advertiser can find audience which is interested in a brand, an event or goods in base of the Median and to continue with it a conversation. For example, the company can announce a new product, then find those who read news about start on the different websites and to show advertizing only to them. At the data unloaded from Yandex. Medians, there is a feature: they show the short-term interest of audience in an object and not for long remain fresh therefore it is better to use them at once.

One of our tasks — to protect data on audience of each publisher and to provide anonymity of users. Therefore we do not allow advertisers to create in Yandex. Audiences the segment is less than from one thousand users. But also, we allow to unload information from reports in which not less than 2 thousand are told at least about three publications in three different media with a total quantity of viewings. Denis Ozornin, head of service