Smart space

"Smart space" — the complete solution allowing the museums, the companies from the trade and transport sphere and also to organizers of large-scale actions to collect, to analyze and visualize data on behavior of people.

At the heart of the solution — the analytical Visiology platform from Polymedia company.

The mobile application developed by Intellidzhent Vyyu Laboratory company is the instrument of data collection and allows the user to obtain relevant to his preferences information.

"The smart space" allows:

• offer clients the personified content;
• in real time to keep track of activity of visitors depending on their location which decides on the help of Bluetooth beacons;
• store data on movement of people and their preferences;
• analyze behavior of buyers depending on their age, sex and other indicators;
• to be guided by territories quicker (at placement of beacons in zones of mass accumulation of people).

2017: Announcement of the solution

At the end of August the Polymedia company provided the development "Smart space" implemented based on the analytical Visiology platform.

At the implementing solution "Smart Space" in the territory of an exhibition her organizers will be able to adjust personal communication with each visitor. At registration in the special mobile application developed by the partner of Polymedia — "Intellidzhent Vyyu Laboratory", actions participants complete the profile. During the exhibition they will be able to receive messages with news, the program and routes better to be guided on an action and effectively to use the time. Based on an exhibition organizers obtain data on audience, its routes, statistics on attendance of stands, efficiency evaluation of each zone. The acquired information becomes a basis for marketing solutions, determination of trends, competent forecasting of future actions. Also thanks to implementation of "Smart space" need for printing of paper materials in the territory of all exhibition vanishes.

Use of the solution on objects of retail allows the companies to do to visitors personal product offers taking into account the history of visit of shops or shopping centers. Also using "Smart space" the possibility of demonstration of targeted advertizing on the screens placed in the territory of shopping facilities is implemented. The solution stores data on movement of people and their preferences, allows to analyze behavior of buyers depending on their age, sex and other indicators and to make the marketing decisions promoting sales growth on the basis of these data.

The solution "Smart Space" can be also used in the urban environment for increase in the quality level of life of citizens. Placement of beacons in zones of mass accumulation of people, in parks and on different tourist objects will help people to be guided quicker by territories, will specify a way to necessary objects, will allow to find new information and to be aware of the taken place events and incidents.

In the Russian market there are already companies proposing solutions using Bluetooth beacons. Our competitive difference – the built-in system of analytics on the basis of the Visiology platform. With its help use of beacons will become economically reasonable. The companies will be able to dispose more effectively of data which are obtained thanks to modern technologies — the technical director of the company of Polymedia Igor Isheev is convinced. — "The smart space" is the flexible and scaled to the megalopolis sizes solution which can be applicable in different areas, some kind of Yandex. A metrics in reality. On transport, in shops, in the museums, at an exhibition or on any sort actions, everywhere the analysis of audience and behavioural factors will give the chance to find points for growth and organization development.