Mikrogen was automated by data analysis about secondary sales based on Navicon SalesOut

On August 25, 2017 the system integrator Navicon announced project completion on automation of data analysis about secondary sales for producer of immunobiological medicines in Russia – federal state unitary enterprise NPO Mikrogen Ministry of Health Russia.

The solution Navicon SalesOut based on the Microsoft SQL Server helps pharmaceutical company to coordinate sales through distributors of 350 names of medicines from nine production sites through the whole country. Mikrogen rents the software of Navicon that allows the company to lower costs for installation of IT infrastructure and to redistribute resources on upgrade of own production capacities.

Federal State Unitary Enterprise Mikrogen automated data analysis about secondary sales based on Navicon SalesOut

Prerequisites

It was important to management Mikrogen to understand as well as on what channels these or those products of the company what medicines are demanded in the market and what collect in warehouses of distributors are on sale. At manual data processing from distributors often there were errors of technical or human character, such as duplication of data, and it was impossible to understand a real situation in business. Therefore it was decided to automate receiving and information analysis on secondary sales based on the solution Navicon SalesOut.

Project Progress

The solution SalesOut is implemented in Mikrogen on service model that allowed to reduce significantly costs for installation and, in the long term, the subsequent upgrade of software. For Navicon it is the first experience of lease of software in pharmaceutics.

System deployment on service model perfectly is suitable for the enterprises which want to understand whether they will pay for itself large investments into business automation — this option does not require one-time investments in acquisition of software licenses and other additional expenses on upgrade and system maintenance" — Evgeny Golubitsky, the Head of Department of innovations of Navicon noted.

Implementation Results

According to the results of the project the pharmproizvoditel received the convenient tool of the analysis of sales through distributors and identifications of trends: data from the local accounting systems of the partner companies are quickly aggregated in the centralized storage and are available to the analysis by territories, sales channels, groups of medicines, production forms, etc. Thanks to the configured automatic checks duplication of information is also excluded — a system will transform data to a uniform format with identical writing of the addresses, names of goods and names of sales points.

We are going to increase indicators on sales and revenue in the next 3 years to provide investments into development of the company at the expense of own means. Therefore it was important to us to obtain completely transparent information on all interactions with the partner companies. With the solution Navicon SalesOut up-to-date information about dynamics of secondary sales is available to us online that conveniently when we estimate efficiency of distribution channels and partners and also effectiveness of a regional command" — Margarita Lebedeva, the commercial director of Mikrogen summed up the project results.