MacTarget

The Russian telecom operator of Virgin Connect provided in the summer of 2017 the product MacTarget allowing based on radio technologies and Big Data to collect offline data of visitors of locations (shops, restaurants, car showrooms, objects the real estate and so forth) and to target on them advertizing on the Internet.

MacTarget from Virgin Connect is an opportunity to do targeting on audience of the business and to find potential clients from category "passing by". And the audience can be selected up to department or the shelf. It will allow to make advertizing campaigns by the most effective and to accumulate more data on the clients for further interaction.

The service is implemented due to technology of collecting of the mac-addresses of visitors, using a passive signal of Wi-fi of the module of smartphones, and integration with advertizing platforms of Runet.

In locations special radio sensors which scan space are installed, using signals of Wi-fi and Bluetooth of smartphones of visitors. Data retrieveds are transferred to the platform where they are processed, segmented and stored.

Complete with this service also additional communications with audience, such as geo-trigger SMS and PUSH notifications in a binding to CRM of the client, Wi - Fi - analytics of a chelovekopotok and the promo-page in Wi-Fi-networks with authorization are available.

Virgin Connect is integrated with MyTarget (all services Mail.ru Group: VKontakte, Odnoklassniki etc.). In plans of the company integration and with other large advertizing platforms.