Fidia Pharma Russia implemented the system of a business intelligence Qlik Sense

On September 1, 2017 the pharmaceutical company Fidia Pharma Russia producing medicines for such therapeutic areas as orthopedics, traumatology, rheumatology, oncology and dermatology with assistance of ATC consulting group completed the second stage of an implementation project of a system of a business intelligence Qlik Sense. According to the results of implementation of the analytical Qlik Sense system the staff of Fidia Pharma Russia increases the speed of drawing up analytical reports on sales and marketing.

Project Tasks

Fidia Pharma Russia is the Russian division of the Italian private pharmaceutical company of a full stroke Fidia Farmaceutici S.p.a. Due to mastering of a new market niche and active business development in the organization there was a need for the flexible tool of analytics which allows to compare data in different cuts from several sources in the single interface.

We looked for such tool of analytics which will allow us flexibly and to mobile build reports. Qlik Sense became for us an optimal solution in the ratio the price quality. A system showed the high speed of deployment and a possibility of step-by-step modification of the BI project, as played a crucial role in selection process of the BI tool — the sales and marketing director of Fidia Pharma Russia Sergey Bashlovkin commented on the choice of a system.

Project Progress

Within Qlik Sense implementation project specialists of ATC consulting group integrated data from the IMS Health system and diverse Excel files in the uniform application which allows to analyze data on primary, secondary tertiary sales and competitive environment.

In success of our project the transparency of contractor interaction and the professional grade of technical expertize of staff of ATC who gave a valuable advice on design of an application interface had key value — Sergey Bashlovkin told about the project course.

Implementation Results

As of September, 2017, Qlik Sense is used by top managers of the company and marketing department and sales of Fidia Pharma Russia.

On a response of representatives of Fidia Pharma Russia company, thanks to implementation of Qlik Sense it was succeeded to increase considerably the speed of preparation of analytical reports and to standardize their form.

Earlier on drawing up the monthly sales report and to marketing activities two days left, and now it is generated for read seconds that gives the chance to concentrate on decision making, but not on routine operations on comparison of data — Sergey Bashlovkin commented on project deliverables.

In further plans of the company — to enrich the application with data from the CRM system and to add analytics of finance, including the report P&L on each client.