"Intersection" implemented the system of identification of clients from Kinian

At the beginning of September, 2017 it became known that the Perekrestok retail network (X5 Retail Group) within a pilot project implemented the system of identification of visitors through guest Wi-Fi, having equipped the shops participating in the pilot, special sensors.^[1]

Solution Kinian

The universal identifier Kinian ID gives to any b2c-business the chance in real time precisely to identify the client who appeared to offer individual discounts, actions, announcements near the sales point equipped with Wi-fi that allows to begin with it personal communication at once.

Pilot's results

Being connected to Wi-Fi in supermarket for the first time, the buyer specifies mobile phone number on which the SMS comes with the access code, and the card number of loyalty of Club of Intersection (if is). When the client registered in a system comes to supermarket for the second time, it instantly identifies it, at the same time to be connected to network of shop already optional, it is enough to have the included Wi-Fi in phone.

According to Kinian developers, in a case with Intersection it is that if the buyer has a card of loyalty of network, then the retailer knows what products he buys most often and to what brands gives preference. Thus, when the client only comes into shop, at this moment the supermarket already has an opportunity to send to it the personal message.

After recognition of the buyer that can receive on phone in the form of the SMS or the push-message the unique offer for purchase of these or those goods. Personal offers form on the basis of the analysis results yielded about card purchases of loyalty.

As noted, an opportunity to identify the visitor of shop allows retail chain stores to communicate with clients while they need offers from supermarket. As the result, similar offers receive 10-20% more responses.

Plans for development of the project

In plans of retail chain stores — to scale a pilot project on all Moscow shops "Perekrestok".

Notes