Velocix User Experience Platform (Velocix UXP)

Velocix User Experience Platform (Velocix UXP) is the flexibly configured cloud platform for television industry allowing to create the immersive dynamic personalized user services for any screen.

Delivery patterns

The Velocix UXP platform is provided or as the cloud solution of SaaS (the software as service), or is established in the customer.

Navigation

Navigation according to the platform is dynamic, adaptive and predictable. The Velocix UXP platform "understands" intention of the viewer and changes this understanding, analyzing (with the consent of the viewer) his contacts and actions on social networks.

Features

Velocix UXP allows to create the immersive dynamic personalized entertaining services for viewing on any device. Proprietary set-top boxes are not required for the platform. It is founded on standard internet- technologies, such HTML5 as well as CSS, and allows operators to create the user services in cloud and to deliver to any screen that content which is necessary to the viewer — on the air, on demand or in record.

Besides, Velocix UXP has the ample opportunities of setup allowing the viewer to create own programs with the similar contents and to obtain more detailed information on the event interesting him or to create own "news feed", for example, to browse the most important points of a sports competition.

Caching of media content in a cloud allows to continue the interrupted viewing on any device in any place and also to share the impressions in social networks.

Specific Features

In the solution the cached user interface which considers features of a context, including location of the viewer, his intention, device type, timepoint, features of character of the viewer and the previous story of viewings a TV content is used.

The maximum increase in scalability and solution performance is reached when the general Velocix UXP elements are supported by the platform of delivery Velocix Media Delivery Platform. At the same time, the solution is completely compatible to any CDN systems and platforms of delivery of other companies based on standards.

2017: Announcement

On September 13, 2017 the company Nokia expanded family of the solutions Velocix, having included in its structure the virtualized UXP platform (User Experience Platform). The solution makes the viewer independent of set-top boxes and allows to browse telecasts on any device. The platform gives the chance to operators, programmers and owners of content quickly to create and offer the personalized television services and to compete in the fast-growing market IPTV and OTT TV.

According to developers, the platform supports a strategic view of Nokia of the future of television which is designated by the term Any Vision (transition from a TV screen to any screen). Velocix UXP allows operators to react to changes in preferences of the users browsing video content.

Many TV viewers already refused set-top boxes, and, according to forecasts of Nokia, in the next years this trend will gain steam. According to representatives of the company, the audience needs completely personalized services considering features of the user device, timepoint, intentions and character of the viewer — in any place and at any time when he wants to look at something.

According to Paul Larbi (Paul Larbey), the head of department of IP Video Nokia, the Velocix UXP platform gives to the television companies an opportunity to virtualize the services in a situation when set-top boxes lose popularity and are replaced with cloud services and individual user devices.