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Project

Eastwind developed the Beeline Salom messenger for Such

Customers: Beeline Tajikistan

Telecommunication and communication

Contractors: Eastwind
Product: Polyphone App

Project date: 2017/04  - 2017/07

Content

On September 25, 2017 the Eastwind company announced development of the Beeline Salom messenger for Beeline-Tajikistan operator. The application allows subscribers of the operator to call and send the SMS home: not only in the messenger, but also on any GSM numbers.

Prerequisites

In the fall of 2016 in Tajikistan rates for cellular communication seriously raised: because of change in the exchange rate of currency cost on calls to Russia grew by 45%. Increase in prices could not but affect behavior of the subscribers calling relatives: in the territory of the Russian Federation, according to Federal Migration Service, about 1 million citizens of Tajikistan at that time lived.

Project Tasks

That subscribers could continue to communicate, the telecom operator in Tajikistan Such working under the Beeline brand made the decision to start own messenger. The main requirements of the operator were an opportunity to call and write from the application on any GSM numbers and to select number to the users who are not subscribers of Beeline.

Product Selection

The Russian vendor of Eastwind submitted to the operator the Polyphone messenger on the basis of which Salom was created.

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Our product expands opportunities for communication: even if the subscriber already in roaming, it can at once begin to use the application of the operator and to call on normal numbers where there is no GSM covering, but there is an Internet — Evgeny Boykachev, the product manager of Eastwind explained. — Also we added to Polyphone of function for message exchange and files which any modern messenger should have. Thus, the operator monetizes service due to tariffing of external traffic, and the subscriber can always call home where it would not be.
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Eastwind delivers the messenger in a format mobile applications under iOS and Android and also in the desktop version of an entrance OS Windows. The vendor develops unique design which the collection of exclusive stickers enters for each client. The operator selects the name for the messenger.

Project Results

According to the results of the project the messedzher of Beeline Salom which considers direct needs of subscribers and also color of Tajikistan was developed. In the application there is a set of stickers in national style, and the interface is available in the Russian, English and Tajik languages.

Eastwind developed the Beeline Salom messenger for Such

Salom is integrated with GSM network that opens ample opportunities for subscribers. It is possible not only communicate on the Internet in the application free of charge, but also to call and communicate on house rates with any other numbers.

The Beeline Salom application can be downloaded in App Store and Google Play. At the first start the subscriber enters the phone number and service automatically determines what telecom operator possesses the SIM card. If Beeline-Tajikistan — it is possible to use the application at once, having entered only the code of authorization which will come by the SMS. If number belongs to other operator, then the messenger will suggest to fill out right there data, to photograph the passport and to send the online request for selection number Beeline. At the same time the subscriber should not change the old SIM card — he can continue it to use. The selected number will work through Salom: it is possible to transfer to it both the outgoing, and incoming traffic of calls and the SMS with Tajikistan.

As of September, 2017, the application of nearly 25 thousand active users, and has more than a half of them — the new subscribers Beeline-Tajikistan who underwent online registration in Salom, Andrey Simonov, the head of group of mobile messages of Eastwind noted. Every day, according to him, about 300-400 new requests for selection of number arrive.

The most popular service at users of the application are calls on GSM numbers: the average price of minute of a call from Tajikistan to Russia is 1 somoni, and subscribers with the selected numbers pay 0.5 somoni in the first minute and all rest of the time to Salom speak free of charge. For those who already have a Beeline-Tajikistan SIM card house rates work.

"It" did not announce official promotion of the messenger yet, waiting for the end of all tests.