Criteo Customer Acquisition

Advertisers constantly look for methods to increase the profit. However the existing methods of involvement of buyers are not always exact and do not give to marketing specialists confidence that advertizing costs go for involvement of buyers who with a bigger share of probability will make purchase. This contradiction creates a vicious circle at which budgets are wasted on irrelevant clients.

Using identification and percentage data from Criteo Shopper Graph, the first advertisers apply Criteo Customer AcquisitionBETA to active search and converting polzovately, providing at the same time a high rate of ROI in comparison with traditional methods. The solution is based based on a performance marketing. Acquisition solution analyzes information on behavior of buyers for a long interval of time for creation of an image of the "ideal" client. This set of qualities serves as a reference point, on it a system is leveled by search of new potential buyers to which the most interesting to them are shown goods.

This solution helps:

• Calculate and cover new clients on the basis of knowledge of their viewings on the Internet and consumer interests.
• Increase conversion using individual product recommendations.
• Optimize advertizing expenses and maximize investment profitability, paying advertizing only when the buyer shows direct interest in the company.

Repeated involvement of buyers using the corresponding message about a product – an easy victory for the advertiser, but an initial zapolucheniye of these clients - a permanent dilemma. The existing paid solutions which are used by CRM this often do not achieve effective objectives and suffer from the low level of compliance of data and also a restricted stock of resources outside the closed ecosystem.

Criteo Audience MatchBETA uses CRM or DPM data for the most exact targeting of audience on the Internet, the mobile browser and applications This method helps marketing specialists to attract repeatedly the buyers, thanks to a large-scale advertizing campaign. Criteo created basis of the determined ID in Criteo Shopper Graph, allowing beta clients to see coefficient of compliance of the existing client lists about online profiles more than 60%.

Other advantages of Criteo Audience MatchBETA:

• Fast accomplishment of profitable and paid demonstrations in different marketing conditions, including repeated involvement of the former clients; promotions of seasonal offers, cross-sellings of products, etc.
• Ensuring unique involvement in advertizing, thanks to optimization of declarations, orientation to design of a brand etc.
• Sinkhronizition with Criteo Dynamic Retargeting for the purpose of optimization of a cross-campaign.