Fibrum created network of virtual shops for AliExpress and Tmall

The world application developer of virtual reality Fibrum announced on November 3, 2017 creation for AliExpress of the platform which became a basis for 121 virtual shops of Internet giant in 11 cities of Russia.

Fibrum created network of virtual shops for AliExpress and Tmall

Project Tasks

AliExpress is going to provide specially picked up range of goods in a three-dimensional format which can be purchased using the normal smartphone.

Choice of the contractor

For technical implementation of this large-scale project AliExpress selected Fibrum company — application developer of virtual reality for mobile devices and the resident Skolkovo.

In 2015 became Fibrum the winner of joint tender of startups Skolkovo and AliExpress thanks to what acquired the right to placement of Fibrum Pro VR helmets on the Chinese marketplace.

According to representatives of AliExpress, in case of success of the solution Fibrum, the company will consider the possibility of start of full-fledged virtual shops in other countries as opening and the maintenance of shops of such format costs many times cheaper than normal sales points, and it is possible to place them in the most passable places of the city without binding to shopping centers or shops.

Pilot start

Trial start of the first shops of virtual reality of AliExpress and Tmall will take place on November 3, 2017, and since November 7 access to virtual shops of the companies will be available to all residents of Russia.