Mary Kay will use the analytical Polymatica platform in Europe

Mary Kay announced in December, 2017 that based on the first year of use of the analytical Polymatica platform by company management the decision on scaling of Polymatica on all network Mary Kay in Europe is made. The Polymatica platform was used by the company for data processing about sales of cosmetics in Russia and Kazakhstan.

In Mary Kay based on Polymatica the Ad hoc system of analytics allowing to analyze all amount of data about sales of products in the European region is constructed. Information obtained in the first year of use allowed to reveal features of business in the market of the region and to increase its overall effectiveness, sales level and profitability of products and also to reduce costs for sales the organization of work with sales representatives.

In the Russian market of Mary Kay generally uses the Polymatica platform for the solution of internal tasks, but is going to implement fully along with the European market the scenario of application used in Kazakhstan.

Polymatica is used Data mining technology and neural networks thanks to which multidimensional data analysis and forecasting are possible, and unique system architecture allows to process all available amount of data in short terms.

Architecture

• The combined calculations are GPU & CPU
• Cubes are processed and stored in RAM
• One server: CPU Intel Xeon E5-2683v3 14 cores, RAM 256Gb, 2xGPU  NVIDIA Tesla K80M

Performance

• Total amount of sources of 3TB
• More than 21 million records cubed storages of 10 GB in size, 24 facts, 80 dimensions of analytics
• 15 initial reports for 25 users
• Generation of the report – 1-2 sec., recreation of a cube – 30 min.

Efficiency

• New customer segmentation – more effective resource allocation and costs for motivation
• Product categories – increase in average order size in certain segments and increase in profitability of some categories are reformatted