Toyotas Motor Europe and Dassault Systèmes agreed about cooperation within digital marketing

On January 17, 2018 it became known that the companies Dassault Systèmes and Toyota Motor Europe (TME) signed the three-year contract on cooperation with the purpose of optimization of digital production processes and creation of solutions for digital marketing for use at an output to the European market of all new models of cars. These solutions will include the localized and personalized content focused on consumers who would like to get new, individual experience upon purchase of the car.

With industry solution of Dassault Systèmes of "Virtual Garage" the Toyota Motor Europe company will be able to use applications of visualization 3DEXCITE for automation and integration of processes of creation of digital marketing assets. Toyota Motor Europe can use the engineering data for creation of digital assets, including virtual views of cars which inform of an emotional component of a brand and the main essence of a product the target audience.

Office Toyota Motor Europe. Photo:commons.wikimedia.org

Thanks to the automated complex processes of creation of assets, clients will be able to study brochures, online video content, to use the web configurators and other marketing materials showing new models of cars or color palettes which are localized under preferences of the separate markets or are personalized under individual tastes of consumers.

Digital technologies have the increasing impact on how consumers make purchases, and the enterprises of the automotive industry aim to use this trend that it is closer to interact with consumers and to involve them in purchase.

"In TME we constantly improve our approach focused on consumers and we understand that lean and flexible process of creation of digital assets is the key to promotion of individualization of sales in masses. Vision of Dassault Systèmes allows us to be prepared for the dynamic digital strategy designed to provide competitive advantages in terms of costs, time, scalability, integration and flexibility by production of digital marketing assets". Alex Carnazza, the manager on creation of web content and brochures in division of marketing communications, Toyota Motor Europe

"Dassault Systèmes helps to connect Toyota Motor Europe companies together data, people and the idea. Further we will work with Toyota Motor Europe over studying of opportunities of platform 3DEXPERIENCE for creation of additional value and expansion of this consumer experience due to physical services and solutions". Olivier Sappin, vice president, automotive industry and transport, Dassault Systèmes