Customers: Fight Nights Global Moscow; Show business, leisure, sport Contractors: Group-IB (Group of information security) Product: Group-IB Brand ProtectionProject date: 2017/12 - 2018/01
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Group-IB, the international company specializing in prevention of cyber attacks and product development for information security in January, 2018 took under protection the Fight Nights Global brand — the Russian promoter in the industries of mixed martial arts. The parties signed the relevant agreement.
The popularity of fights gaining steam without rules has a reverse side: the risk of emergence of counterfeit tickets, phishing sites and different fraudulent schemes using the known brand increases. Similar threats are fraught not only with reputational risks, but also the real financial loss connected with a lost profit.
As the partner of Fight Nights Global experts of Group-IB will provide rapid response to the online threats directed against the promoter's brand. The GIB Brand Protection service allows to reveal and block the counterfeit websites, phishing pages, false promotion actions and other fraudulent schemes. Integrating technologies of search, the analysis of Big Data and machine learning, service automatically monitors use of a brand on the Internet. Thus, its owner has an opportunity to learn quickly about emergence of the websites, groups in social networks, declarations, mobile applications, contextual advertizing which are not observing the right of the company and to eliminate the majority of violations in a pre-judicial order.
At many mixed martial arts competitions are associated with strong and courageous guys to whom the fear is unknown. However often even the best fighters who show excellent results in fair fights at competitions cannot resist to swindlers, especially if the last act remotely, in a cyberspace. Therefore for protection of our business online we selected Group-IB company, experts in fight against cyber crime — Kamil Gadzhiyev, the president of promotion company Fight Nights Global said. — Our cooperation gives us confidence that everyone will surely visit our tournaments, and swindlers will not get the raised funds, and will go for support of our fighters, the organization of the following fights and development of MMA in general. |