Kerama Marazzi implements Anaplan for demand forecasting and production planning

On January 25, 2018 the KERAMA MARAZZI company announced transition to the Anaplan platform for the solution of relevant tasks in the field of sales planning.

Prerequisites

In the conditions of the growing sales volume and the increasing range, KERAMA MARAZZI needed the high-performance and flexible platform for demand forecasting, production planning and management of a remaining balance of finished goods. In addition, in the company need of transition to the uniform integrated planning process therefore the possibility of creation of the unified safe data source for decision making in the key directions of business became one of the important requirements imposed to the implemented solution ripened.

When choosing the KERAMA MARAZZI platform also work speed relied on such factors as availability of service, convenience of the user interface, adaptivity to changes

"Simplicity of Anaplan in mastering by business users, the intuitive system of setup of modules, played a crucial role when choosing the platform. The KERAMA MARAZZI company is aimed at the innovative solutions. Therefore stopped the choice on the platform which will be able to satisfy the growing requirements of our business". Alexander Lobanov, deputy general director "KERAMA CENTER"

Project Progress

System implementation of planning began in October, 2017. All users of the company were trained. As of January, 2018 work on business process optimization is conducted, and the company already has a clear understanding of perspectives of integrated approach to planning and positive expectations from future system.

"When KERAMA MARAZZI considered different solutions for production planning and demand forecasting, we advised to pay attention to Anaplan. The platform is capable to support not a just single forecasting model of demand, but, including, it can be unrolled on all planning process and to implement all models". Ivan Butyagin, partner of EY