BestShop optimum

The optimum of BestShop is a unified digital information environment for producer and outlets. The program is implemented in the form of the web application.

2020: Crisis response solution for retail and distributors

On April 16, 2020 it became known that the Sidisi group adapted and brought the integrated OPTIMUM Bestshop system (OPTIMUM BestShop) to the market. The solution compensates the restrictions for work of merchandisers and sales representatives entered in the conditions of a pandemic.

Against the background of the self-isolation mode retail chain stores limited access for merchandisers and sales representatives to the shops. Suppliers and producers of food and convenience goods cannot analyze sales, plan supply rates and do reasonable orders. It leads to overstocking or deficit of goods, and as a result, to falling of revenue.

The integrated OPTIMUM BestShop system allows to obtain key marketing information directly from shop without merchandiser. The solution represents the single interface for interaction of authorized staff of outlets, distributors and producers of different goods.

Already in the basic version of the solution the following functionality is provided: formation of orders, obtaining complex news information and data on credit limits, current and to arrears, actions and discounts.

The solution consolidates data on dynamics of orders by outlets and specific goods. Also a system predicts sales on all logistics and production chain taking into account duration of cycles. The system of motivation OPTIMUM BestShop stimulates specific shop or the distribution center of the retailer quickly to do orders of the necessary goods in the correct volume.

Restrictions for merchandisers and sales representatives against the background of decrease in solvency of the population already lead to fall of income and producers, and distributors. Our solution allows to overcome these problems. The integrated OPTIMUM BestShop system from a mobile component for the staff of shop undertakes a considerable part of functionality of merchandisers and sales representatives, notes Hussein Az-zari, the chairman of the board of directors of Sidisi Group

According to him, the solution increases turnover of warehouses and increases sales volumes on all chain and also reduces costs for their organization.

"Turnkey" system implementation in the companies which are engaged in production and sales of goods of FMCG takes from 3 to 7 days. Expenses pay off within several days, is sure Hussein Az-zari

2018: Systems capabilities Optimum of BestShop and effect of implementation

BestShop optimum: interface

Opportunities for producers:

• Control of existence of goods, calculation, share of the shelf, POSM
• Analysis of survey results, tasks
• Holding actions
• Transfer of special offers
• Advertizing of new goods

Opportunities for outlets:

• New products
• Actions, trade conditions
• Price list
• The recommended goods
• Order of goods
• Delivery control
• Balance, history of orders, deliveries …
• Accomplishment of polls, tasks

The expected effect for the producer:

• Increase in sales volume (growth of orders on average for 60%)
• Increase in loyalty of outlets
• Additional income from outlets
• Direct promotion of new goods and policy of producer
• Reduction of receivables
• Expansion of base of outlets, increase in percent of a covering
• Cost reduction

The BestShop Optimum program is integrated with a management system for mobile trade the Optimum of ASUMT.