Provided HP Red October with the equipment for release of packaging of candies

On March 22, 2018 HP Inc company. announced cooperation with the Russian producer of Red October chocolate which realizes the original design ideas of packaging of the products by means of the innovation digital HP printing machine of Indigo 7600.

The innovation digital HP printing machine of Indigo 7600 allowed to create the whole series of the most various according to contents and design of packagings which have a number of advantages. First, the price of packaging does not depend on the circulation which range is admissible from several units to several thousand copies. Secondly, the design of each copy can easily change on color and arrangement of graphic fragments. Thirdly, faultless cardboard of Iggesund company of the Invercote brand, in terms of ecology, provides color rendition accuracy with illusion of stereoscopy of the image.

Red October, (2018)

The Ancient Card project on 85 grams of Red October company is implemented by the machine of HP of Indigo 7600 which prints with a speed up to 120 color pages of A4 a minute with offset quality. The model optimum is suitable as for printing of a large number of various commercial "static" works with circulations from one copy to several thousand, and works with use of variable data. HP Indigo 7600 is characterized by very low cost of ownership for those who print more than 1 million prints a month, and considerably raises a point of advantage of circulation in comparison with other digital machines.

HP Indigo 7600, is equipped with the Vision System system which automatically executes operations on quality control of printing and stability of a color rendition, at the same time does not require operator intervention. Thanks to most increased error-free running time and almost complete elimination of errors of the operator this printing machine is capable to provide printing to 3.5 million color or 6.5 million black-and-white pages a month.^[1]

"The highest competition is characteristic of the modern market. To win competitive struggle, it is necessary not only to make quality products, but also it is correct "present" it to consumers. Thus, the bright, personalized packaging becomes the key instrument of sales. Use of digital Indigo HP printing machines allowed Red October factory to create really products which are mentioned by the international awards". Andrey Karelin, the business development manager of clients, HP Indigo in Russia

"In need to make packaging of limited circulation the main technical complexity of the project is. The traditional technologies used for mass production of labels of candies do not allow to print small circulations of packaging with flexible opportunities of customization of graphic elements. We carefully studied the market and came to a conclusion that Indigo HP printing machines – the fact that it is necessary for us. They allowed to offer our buyers really rare as if created especially for them, candies". Nina Viktorovna Kuznetsova, chief of the department World of Chocolate of Integrated Confectioners holding

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