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OFD.RU: Renta

Product
Developers: Peter-Service Special Technologies (OFD PS ST)
Date of the premiere of the system: 2018/04/05
Branches: Trade
Technology: BI


Renta is the service allowing to determine automatically the cost of lease of space in shopping centers on the basis of these online cash desks. The solution works with all cash desks connected to any fiscal data operators in Russia.

2018: Start of service

On April 5, 2018 the fiscal data operator of OFD.RU announced start of Renta service.

The product Renta is expected both owners of large shopping centers, and small lessors who or already apply, or are going to implement the system of dynamic determination of a rental rate, noted in OFD.RU

The fiscal data operator of OFD.RU announced start of Renta service

The developer explained that in the sector of the trade real estate two main systems of payment of leased premises are used. The first system – traditional when the rate of lease is fixed by the agreement and is paid by the tenant regardless of results of work of shop as a part of an object. And the second system – a rate as percent from turnover. Implementation of this system is interfered by lack of the automated solutions for calculation of revenue of the tenant, big costs for technical and nontechnical control methods of correctness of the provided information and excess load of personnel of shopping center. Tenants or monthly manually fill out data on sales and transfer them to owners of the areas, or the shopping center request reports on closing of changes from cash desks from tenants for the subsequent calculations.

On average about 150 online cash desks are the share of one shopping center. Average costs in a year on service of one cash desk on model of dynamic determination of a rental rate make 18,000 rubles. The solution OFD.RU, according to the developer, completely automates these processes, optimizing labor costs and cutting down expenses of shopping center. At the same time neither owners of shopping center, nor outlets need to change the selected fiscal data operator or to carry out any significant changes in work of cash desks.

The product Renta from OFD.RU allows shopping centers to carry out different analytics influencing work of shopping center in general on the basis of the data on sales volume recorded by online cash desks: to automatically determine the cost of lease of space, in dynamics in real time in details to analyze consumer behavior, to predict efficiency of marketing actions, to consider seasonality and holidays when planning advertizing activities, reconstruction or repair of premises which depend on the number of visitors within a year and also to estimate how anchor tenants affect attendance of shopping center. Tenants due to flexible approach to determination by lease of a rate depending on sales volume, can smooth seasonal declines in demand, emphasized in OFD.RU.

The lessor can compare revenue for any period on each outlet. Revenue development is shown in a schedule type; also the report can be unloaded in the Excel format. Owners of networks of shopping centers in one interface can administer all available objects, compare profitability on the areas, etc. The analytics can be carried out on categories Shopping center, Brand, Type of Goods, Floor or to create the.

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"The solution allows to cut down expenses of shopping center. It is developed for those shopping centers which not just hand over square meters, and build joint business with tenants. The "smart" shopping center analyzes the marketing activities which are carried out by it, quality of the services offered in return to buyers, creates the choice of outlets, thinks over their compatibility with each other, etc. All these parameters affect the number of buyers, and those, in turn on revenue and cost of lease. Those owners of the areas who are able to analyze competently these data will win and to manage them".
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For implementation of service the lessor should have the consent of tenants to providing data on sales volume to it.