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Hisense is a company founded in 1969 in China, which acts as a manufacturer of flat-screen TVs, household appliances (refrigerators, freezers, washing machines, kitchen appliances), air conditioning systems, smartphones and tablets. The Electronics Development Division invests in R&D on an ongoing basis.
The company employs about 75,000 employees around the world. Hisense has 13 production sites, 12 research centers and 18 representative offices in, To Europe, North America Australia, Africa and Southeast. Asia The company's products are currently sold in more than 130 countries. The European representative office of Hisense, the branch Germany office and the European research center are located in Dusseldorf. Other branches of the company are located in,,,, Czech Great Britain France Spain Italy Republic and. Hisense Russia was the official sponsor of the 2018 FIFA World Cup in Rossii™.
History
2023: Hisense bought Bosch plants in Russia
China's Hisense has acquired a number of Bosch's Russian assets. The exact amount of the sale was not disclosed, but earlier Bosch plants in Russia were estimated at $3.8-4.4 billion. Read more here.
2022: Defective fridges recalled due to falling doors
On June 9, 2022, Hisense announced the recall of its French door fridges and French Door Refrigerator due to the risk of injuring users using them. The company identified four reports of minor injuries. Read more here.
2020:2200 job cuts in Europe
On April 23, 2020, Hisense announced the reduction of 2.2 thousand jobs in Europe, including 1 thousand in Slovenia, due to the worsening financial situation amid the COVID-19 coronavirus pandemic. Layoffs will occur throughout 2020.
According to representatives of the company, its production volumes in March 2020 decreased by about 30% compared to the year-on-year, in April - by about 60%. In May 2020, production is expected to decline by about 25%. And in June for the same amount.
In Slovenia, 700 jobs will be reduced at the main production site located in the city of Velenje, and another 300 jobs in the administrative center in Ljubljana.
As of April 2020, 9,309 employees of the organization work in Europe, including 5,580 in Slovenia. The rest of the state is mainly located in Serbia and the Czech Republic.
Thus, the vendor plans to reduce 23% of its entire staff in Europe.
 | The number of employees will be reduced in all divisions of Hisense's European business, the company said. Some employees will be asked to write a letter of resignation of their own free will, and those who have reached retirement age will be retired. |  |
At a meeting with trade unions, a company spokesman admitted that the news was unexpected for Hisense Gorenje employees, as they were counting on financial assistance from the state, which was supposed to help the business save jobs.
According to representatives of Hisense, at the end of the first half of 2020, the company expects a loss of "several tens of millions of euros" in its European division. Previously, the company hoped to record a profit of 1.1 million euros.[1]
2018: Purchase of Gorenje and TV destination Toshiba
On July 20, 2018, Hisense International Ltd announced two major deals: the acquisition of the television direction Toshiba and the manufacturer of household appliances Gorenje.
Hisense is a full range provider. consumer electronics and household appliances Its largest grocery destination is manufacturing and sales. TVs In second place is the production and sale of refrigerators. Along with consumer technology, Hisense produces solutions for the B2B segment.
In its long-term strategy, Hisense is banking on organic growth and new acquisitions across various market segments, according to Hisense International Ltd Chairman Dr. Lan Lin. In early 2018, the company bought the TV direction Toshiba. With this deal, Hisense expects to increase the number of TVs sold by 4-5 million in the three-year term.
At the final stage is the acquisition of the European manufacturer of household appliances Gorenje. Hisense bought back 95.4 percent of its shares. The transaction is almost complete, approval from the antimonopoly department is expected.
| | We expect a significant increase in growth rates due to the merger of Gorenje and Hisense capacities. Gorenje is a successful and well-known company with a turnover of $1.4 billion. Our merger will increase the total market share by 2 times over the next 3 years, "commented Dr. Lin. | |
Among the other benefits of the Gorenje acquisition, Dr. Lin cited Hisense's massive R&D support. Gorenje products will be sold both under their own brand and under the Hisense brand. The division is due to product categories. In particular, kitchen appliances, where Gorenje has a strong position in ovens and dishwashers, will retain the original brand.
2017: Share of international sales - $4.2 billion
In 2017, the corporate sector accounted for a third of total revenue and half of net profit. The growth was shown by sales of optical sensors, industrial air conditioning systems and sensors for smart cities.
In the international market, Hisense is showing steady growth with an average annual rate of about 25%. In 2017, the share of international sales amounted to $4.2 billion, while 50% of all products sold by the company were sold under the Hisense brand. The company owns large production sites in South Africa, Mexico and the Czech Republic.
Notes
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