RealEyes

RealEyes develops the software which defines what emotions are experienced by the user in the course of viewing video advertizing, analyzing looks. The company considers the main advantage existence of 15 million personnel with manual annotation of emotions which people on them experience.

Coca Cola, Mars and some other the large companies are among clients of RealEyes.

History

2018: Investment attraction

In May, 2018 RealEyes announced attraction of $16.2 million investments. The transaction on financing of the company passed with the assistance of several investors, and venture company Draper Esprit most of all enclosed.

The received means of RealEyes are intended to be spent for expansion of scope of the technology. In particular, the company expects mastering of educational and medical sectors.

RealEyes develops the software which defines what emotions are experienced by the user in the course of viewing video advertizing, analyzing looks

Commenting on fund raising, the CEO and the founder of RealEyes Mikhel J äätma noted that these investments will allow the company to expand development team and will provide further development of "the unprecedented emotional platform".

The company notes that human emotions are a universal language of communications, allowing people to communicate without words. Even pets feel an emotional status of the person and  often react to  it. Therefore the technologies capable to distinguish emotions gain steam and  to react to  them in  real time. The emotional analytics can bring benefit in  such spheres as marketing, medicine, work of HR departments, assessment of satisfaction of users of services, etc.

Emotions are of great importance in marketing. They manage our solutions and behavior therefore creation of the reliable disruptive software capable to trace emotions in big scales will help marketing specialists to make more reasonable decisions on the subject of how it is the best of all to attract clients — RealEyes reported.[1]

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