Relap.io (before Relap.io and MyWidget)

2019: Consolidation with MyWidget

On September 5, 2019 Mail.ru Group reported that it creates a single platform of native advertizing. It will integrate the Relap.io and MyWidget services belonging to the company. Service will work under the Relap.io brand.

Relap.io allows to personalize the recommendation of content on the basis of behavior of the user and also to create and advance native advertizing on media platforms: in media, on entertainment portals and other Internet resources. Promotional materials are built in structure of web pages in the form of widgets which look as a part of the website. As a rule, advertizing blocks are integrated into sections "It will be interesting read also" or "To you". Having clicked on a widget, the user gets on the brand website, advertizing article about it or on a special project.

Native materials are adapted for a format of the platform not only visually, but also on the nature of contents. Before placement of Relap.io carries out expertize of the website regarding compliance of target audience to problems of a brand. The platform can also give the companies of the recommendation about editorial execution of texts.

The platform also solves problems of media platforms. Using service, media resources can increase the involvement of visitors, average time of stay on the website and the number of transitions in the website. Relap.io chooses materials for each user individually, taking into account his interests. The service uses the technologies of the recommendatory systems based on the deep analysis of the user behavior in network. Thanks to it, interest and trust in content placed on the media platform increases. The user remains on the website longer and browses more materials.

Merge of two services will not affect clients and partners (advertisers and media platforms) who are already connected to Relap.io and MyWidget. All processes of consolidation are automated to provide to clients seamless transition to the updated interface.

2018: Editor of articles

On June 19, 2018 it became known that the functionality of myWidget service for media, bloggers and other generators of content was replenished with the free editor of articles. This tool for pablisher allows quickly and without special preparation to create the issued materials which will be available according to short links.

The editor of articles has the friendly interface which almost does not differ from structure of the normal text editor, – work with it requires no special skills. At the same time simplicity is reached not to the detriment of functionality – the tool gives ample opportunities for a design of materials. At the exit the user receives the full landing page with article, the reference to which can be placed on any platform.

Editor of articles of myWidget service

The editor allows to create posts of native advertizing, creative product descriptions, articles for a promoutirovaniye in the block of recommendations and other formats of original content for pablisher.

Different elements of a design are available to the user. The text can be supplemented with video and pictures, including from Instagram, Facebook or Twitter. Besides, for convenience of reading it is possible to break the text into blocks, having added dividers in the right places. Thanks to a wide choice of opportunities for a design ready materials look as the page of qualitative online editions.

For tracking of indicators of readability of the placed material in the editor of articles of myWidget there is statistics setup option. And it is possible to make changes in texts (for example, for the purpose of improvement of indicators) and after their publication.

Concept of myWidget - 'tools for media'. We see that our partners have a request for the services allowing to create independently qualitative content. Earlier we started the video designer for creation of advertizing filmlets which advertisers of myTarget successfully use. Now we offer the editor of articles for pablisher. With its help they can create simple documents which will become instantly available to the publication. It is not necessary to do for this purpose the websites any more – all necessary is in an arsenal of the editor of articles of myWidget. Evgeny Godov, myWidget project manager

In the whole myWidget gives to users of the platform an opportunity to create chat-bots and the recommendation for AMP pages. According to information for June, 2018 the myWidget tools which are based on own recommendatory NeuroClick technology allow to interact with audience of the website on the basis of the analysis of reader's interests, the history of behavior and also taking into account subject of the page on which there is a widget. It leads to growth of depth of viewing the website, duration of a session and the number of the returning users.