| Developers: | Alibaba Group |
| Date of the premiere of the system: | July, 2018 |
| Branches: | Trade |
2018: Product yield
At the beginning of July, 2018 announced Alibaba start of the tool based on artificial intelligence for creation of commercial commodity descriptions. According to developers, the program under the name AI Copywriter issues much higher performance, than professional copywriters.
The neuronet which was created in division of digital marketing of Alibaba Alimama is available to sellers on the platforms Tmall, Taobao, etc. Again not to think out the description for a new product, it is possible to copy for the link to similar goods (it is necessary to press the Produce Smart Copy button), on the basis of which the similar card with the unique suitable text will be created. And a system allows to select length and style of the description (advertizing, friendly, comic or universal).
The technology using algorithms of deep learning and processing of texts using a natural language was trained on the basis of millions of high-quality product descriptions.
According to developers, the artificial intelligence created by them successfully passed the Turing test and is capable to create to 20 thousand lines of the text in a second.
 | From now on the artificial intelligence can undertake a part of needs of sellers for writing of texts. It will make significant changes to work of copywriters: they will stop thinking about writing of the same line to several time and will begin to select the best among the numerous options written by machine that considerably to increase efficiency, said in the statement of Alimama. |  |
The Esprit company (trades on platforms of e-commerce of Alibaba) agree that AI Copywriter, using extensive base of articles and advanced technologies of artificial intelligence, can unload copywriters and "reduce the same and tiresome work".
According to the statement of Alimama, like creation of design of web pages, copywriting assumes a certain extent of the repeating low-level work which can be made more effective. For one product about 10 versions of the texts adapted for different formats, such as posters, web banners, pages of the description of goods, sections of special events, etc. can be required.
| | All content created by AI Copywriter is result of use of the models of deep learning which passed through large volumes of the high-quality content written by people. Human creativity is a cornerstone for the machine which is not capable to replace creative opportunities of people. The artificial intelligence for marketing allows people to emit more energies to the work saturated with creativity — the general marketing manager of Alimama Christina Lu emphasized. | |
AI Copywriter added a set of technologies which Alimama developed for assistance to small and medium business in work on platforms of e-commerce. In April, 2018 the company started the "clever" developer of advertizing banners who allows to reformat and change the size of promo-declarations by manipulations with a computer mouse.
Besides, the tool allocated with artificial intelligence for editing video intended to sellers was provided. Thanks to this service of the company can quickly create 20-second advertizing videos for Taobao platform.
AI Copywriter is already in great demand among the seller. Every day more than 1 million times on such websites as Taobao, Tmall, mei.com and 1688.com address it.[1]
Notes
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