| Developers: | Odnoklassniki |
| Date of the premiere of the system: | 2018/07/30 |
| Branches: | Internet services |
| Technology: | Corporate portals |
2018: Start of the OK for business portal
On July 30, 2018 it became known that the social network Odnoklassniki started own training OK for business portal. On the portal all who promote business in OK will be able to learn how to configure an advertizing campaign using all available in social network advertizing and business tools, to create online store, to undergo free training on SMM.
The OK for business portal will be useful as the companies and the entrepreneurs who only are going to advertize the goods and services in OK and the experienced advertisers wishing to test tools and advertizing opportunities of social network.
In the Advertising block all available OK advertizing formats, examples of their use by advertisers and instructions for creation of an effective campaign for promotion are visually provided to social networks.
In the section Tools are brought together different opportunities for development of group of business in OK: from creation of online store on the page with promotion of goods before use of analytics and also applications for involvement of subscribers – with mailings, tests, polls which allow to look at motivation of users more widely.
It is possible to seize the advertizing opportunities of OK using the Begin a Campaign button which opens the homepage of the advertizing Mail.Ru Group platform – MyTarget.
In "OK for business" success stories and successful cases of the companies waging advertizing campaigns in Apprx. the Section are also collected will be regularly replenished with successful campaigns of brands.
Help can be found in the section answers to the questions connected with setup advertizing and business of tools in OK and also the frequently asked questions about audience of social network, its activity and the user preferences.
On the portal the free online course for SMM specialists developed jointly by OK and IKRA school is also available. The rate consists of several stages and includes set of 21 video lessons of SMM strategy, creation of community in Odnoklassniki, to its promotion and work with settings of advertizing in social network.
 | Odnoklassniki actively works not only with large advertisers, but also with small and medium business. Using the OK for business portal we want to tell partners that advertizing opportunities of Odnoklassniki are effective for any goods and service if it is correct to configure a campaign for their promotion. Besides, our portal is an information resource and the platform on exchange of experience where in a format of an interview with key players of the market we tell about the working ideas of advertizing on examples of successful campaigns. Semyon Boyarsky, development director of strategic products of social network Odnoklassniki
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