Metacommerce Service for multi-channel monitoring of the range and the prices

Main article: Business Intelligence determination

Metacommerce — SaaS platform for monitoring of the range and the prices which collects and processes data on more than 150 million goods in day (data for 2020) and gives clients up-to-date, complete and reliable information about a situation in the market. Metacommerce carries out monitoring both on the Internet, and in retail outlets — supermarkets and hypermarkets — across all Russia and beyond its limits.

The Metacommerce platform helps to collect and analyze automatically data on the market and to apply this information to sales increase and growth of marginality.

According to developers, information on competitors, their range, the current prices and actions will allow:

• attract buyers and save their loyalty due to optimization of the prices that directly influences a goods turnover;
• save marginality, keeping the prices when adjustment is not required;
• react to any changes in the market and actions of competitors.

2020: Online and offline - monitoring in Metacommerce

According to information for November, 2020 work with online and offline - sales channels allows users of Metacommerce is point and automated to change the prices under the current situation in the market, including by the cities, areas and specific outlets. The platform allows to learn quickly about new products and unique goods of competitors, to find and trace goods analogs, to compare depth of categories, a share of the shelf and other data.

The Metacommerce service proposes solving of tasks of dynamic pricing, assortment management, marketing, reputation management, trade marketing, logistics and others.

Developments of Metacommerce are applied to online monitoring: technologies of continuous collection of information and the automated comparison to the range of clients. The Metacommerce platform collects all data available to a human eye from digital sources: from the prices, the hidden promotion actions and a remaining balance to ratings and responses.

In offline - monitoring proprietary mobile application of Metacommerce.Prices for task management of field personnel, photographing of goods in shops, technology of machine vision and the trained neuronets for recognition of price labels in photos is used. It optimizes work of field auditors, increases the speed and quality of the obtained data.

Metacommerce is easily integrated into digital infrastructure thanks to data transmission on API and existence of own web office for the analysis and data processing.

2019: The boundary of 150 million goods in day is overcome

In 2019 the number of users of Metacommerce increased twice. Both the small, and large companies of Russia and Europe use the Metacommerce platform.

In 2019 there was a big updating of the interface of a web office of Metacommerce. The updated interface allows users to find quickly the necessary information and to configure appearance under itself. In a system the following functions appeared: diagrams of a price performance on goods or types of goods, convenient filtering system and preserving of a status of filters.

In 2019 the boundary of 150 million goods collected and processed by a system during one day is overcome.

2018

Integration online and offline - monitoring in one interface

For 2018 in the Metacommerce system are available:

• Integration of online monitoring and monitoring of "stone" shops into one interface.
• Collection of information about 100 million prices a day.
• Start of comparison according to pictures.
• Service of automatic classification of goods of competitors in categories of the customer. The technology allows to classify both identical, and nonidentical goods on the basis of their quality and quantity characteristics. Rendering of services became possible thanks to development of the internal directory of commodity market of Metacommerce and the system of automatic comparison.

Start of service of automatic competitor analysis

The Metakhaus company announced on October 4, 2018 start in commercial operation within Metacommerce service - services of automatic competitor analysis.

The service consists in automatic classification of goods of competitors on categories of the customer. The technology allows to classify both identical, and nonidentical goods on the basis of their qualitative (production material, color, etc.) and quantitative (the weight, volume, etc.) characteristics. Implementation of the provided service became possible thanks to development of the internal directory of commodity market of Metacommerce and the system of automatic comparison.

If earlier for a similar research of the market it was required months, then with the help of this service automation allowed marketing specialists, category managers and departments of pricing to obtain operational data and to constantly have the finger on the pulse of changes of market conditions. Data collection for the analysis is performed both in online stores, and in real retail. For October, 2018 the assortment analysis is already connected to 6 clients – for them in September, 2018 classification of goods by 1,500 categories was delivered on a flow. Pavel Minchenkov, CEO of Metacommerce

The service of automatic classification of goods will be useful to retailers and producers to the analysis:

• depths of proposals of competitors (how many offers at the competitor in category);
• price positioning of competitors (what minimum, maximum, average, median price at the competitor in category).

Scope of service extends to goods with accurately defined and available characteristics to collecting: food, clothes and footwear, electronics and home appliances, children's goods, cosmetics and perfumery, pharmaceutics, cars/motor-goods, construction and repair.