oneFactor the Cloud platform for retail

2018: Start of a cloud platform for retail

On October 5, 2018 oneFactor started cloud the platform for retail which allows identify and to profile buyers on the basis of analytics of own data retailers in consolidation with data of mobile operators, Internet- the companies and Wi-Fi-providers.

The technology of the company gives the chance in real time to identify the buyer, to define his portrait and to create the product recommendation. Use of the oneFactor platform allows retailers to estimate the potential of arrangement of sales points through search of potential buyers of the product line, to find an optimal location for opening of points with the similar range, to carry out supertargeting and look-a-like modeling of target audience, to predict a goods turnover, to measure conversion of advertizing campaigns in target actions, for example, in visits or checks and also to wage omnichannel advertizing campaigns and so forth.

In 2018 the oneFactor company put on the market a set of services for retail retail. Our platform already helps both online, and offline to retailers to increase efficiency of the business in many directions: beginning from optimization own networks and finishing with management of the customer base through the systems of recommendations based on analytics of the integrated data of retail and the other industries. Maxim Voyevodsky, director of analytics and algorithms oneFactor