| Developers: | Bank of New York Mellon (BNY Mellon) |
| Date of the premiere of the system: | October, 2018 |
| Branches: | Financial services, investments and audit |
2018: Start of the chat-bot
On October 8, 2018 the Hong Kong bank department of BNY Mellon, engaged in generally corporate investors, started the chat-bot under the name Selina for management of client trade operations in the markets of Hong Kong and the USA.
The chief executive of the Hong Kong bank department Sammi Cho notes that he of BNY Mellon is interested in use of the innovative technologies not to lag behind competitors – large banks of Hong Kong, such as HSBC, Standard Chartered Bank and Hang Seng Bank, already implemented virtual assistants with artificial intelligence to provide the round-the-clock customer service without additional costs on labor power.
Huo emphasized that the chat-bot was implemented not for the purpose of reduction of staff, and for service improvement. The chat-bot is capable to be engaged in simple transactions, and the released employees can devote time to more difficult tasks of clients, for example, the strategy of entry into the market with investments.
The bank also provided to clients a new blockchain service and service of work with data within strategic implementation of the innovative technologies on which the chief executive officer of the Hong Kong currency management Norman Chan Tak - lamas (Norman Chan Tak-lam) insisted. In September, 2017 he urged colleagues to take measures for stimulation of this industry to turn Hong Kong into the city of "smart" banking. Huo notes that the bank is ready to digitize completely available services to optimize work and to save competitive market position of services.
According to a research of the Humley agency, 44% of clients prefer communication with the chat-bot, than with the manager if the computer is able adequately to answer questions, and 26% of users are ready to replace bank if in new there is the round-the-clock service of chat-bots.
By October, 2018 contains in assets of the New York bank department of BNY Mellon $33.6 trillion, and $1.8 trillion more belongs to assets in 35 countries.[1]
Notes
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