| Developers: | Joom |
| Last Release Date: | 2018/10/17 |
| Branches: | Internet services |
| Technology: | Trade automation systems |
2018: An opportunity to leave video responses in mobile application
In October, 2018 the international marketplace Joom entered into mobile application an opportunity to leave video responses. Now users can publish videos with demonstration and reviews of the purchased goods. For October 17, 2018 function is available to users OS Android, and by the end of fall of 2018 this option will appear also on iOS- versions.
The main objective of an innovation — to make online shopping even more convenient and predictable due to the most evident representation of the selected goods, its sizes and functionality. Joom successfully implemented similar function without loss of quality and speeds of use of mobile application.
 | Our command constantly works on improvement of the application. And, of course, we watch habits and preferences of users. We managed to reveal for ourselves two main trends. First, for buyers worldwide, including, and in Russia, very valuably to have a possibility of exchange of experience and impressions about goods. The factor of sociality comes to the forefront. Secondly, it is difficult not to notice growth of popularity of video in responses and reviews of goods on social networks. Therefore emergence of function of video reviews directly in the application is the necessary and logical step integrating these trends. Video allows to obtain the most evident and fair information on goods. At the same time, we paid special attention to convenience and stability of operation of application to users. Elizabeth Goncharova, head of the product Joom
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According to Joom, video reviews make about 2% of the total number of the user comments. It is expected that in the near future all popular goods provided by service will be followed by video responses. Developed the motivational rewards program for increase in interest of buyers in the provided Joom function: the user who added video in responses on goods the first receives the coupon on a discount the size of 10% on the following purchase.
Own development of Joom – automatic system of detection which analyzes the user videos allows to secure buyers against substandard content.
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