| Customers: Tele2 (before Tele2 Russia AB, Tele2)
Contractors: MediaCom Project date: 2018/03 - 2018/09
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On October 24, 2018 MediaCom, the international media agency which is a part of advertizing and communication holding WPP reported that it won the tender for rendering services in strategic media planning for Tele2 − one of telecommunication companies in Russia.
Within the agreement the agency will provide a range of services among which there is a development of media strategy, optimization offline and онлайн−медиа, providing analytics, efficiency evaluation of advertizing investments, creation of econometric models on the basis of the saved-up data on regions, carrying out the media analysis of target groups.
 | Telecom industry one of the most competitive in Russia, and we consider that the developed media approaches and joint harmonious work strengthen growth of business of Tele2. Alexander Sivolobov, Account Director of the client of Tele2
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