Customers: Absolute Bank
Contractors: National Bureau of Credit Histories (NBCH) Product: NBKI: The behavioural analysis of borrowers after receiving failure in a credit/loanProject date: 2018/03 - 2018/09
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On October 25, 2018 reported to NBKI that Absolyut Bank began to use in the work data from the report of the National Bureau of Credit Histories (NBCH) "The behavioural analysis of borrowers after receiving failure in a credit/loan". The analytical product of NBKI, allows creditors to improve own procedures of decision making about issue of credits/loans, using data on a customer behavior to which it was refused loan granting earlier.
The report "The behavioural analysis of borrowers after receiving failure in a credit/loan", including, contains information in the aggregated depersonalized type on quantity of the credits taken by borrowers in other organizations after receiving failure of the creditor who ordered the report (without instruction about what specifically the organizations there is a speech). In the report such parameters as credit type, depth of delay of the credits and a time frame from the date of receipt of failure are also considered. At the same time the analysis can be carried out as in general on the market of retail lending, and on separate groups of creditors.
Thanks to the report of NBKI our Bank had an opportunity to reveal segments of borrowers with which we will be able to work more effectively due to adjustment of the existing rules of loan granting. In turn, it will allow us to optimize the corresponding procedures of decision making about issuance of credits, and without loss of quality to increase the level of approval of credit requests. Elena Kovyrzina, director of the department of financing of retail business Absolute of Bank
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Increase in efficiency of work with the "entering" flow of clients remains one of the major tasks for creditors. Complex understanding of opportunities and needs of borrowers allows creditors to increase efficiency of work with them at all stages of credit process – from formation of a product line to specific rules of decision-making. It leads to decrease in advertizing and marketing costs of creditors, increase in level of a customer loyalty at the expense of more objective and flexible rules and, finally, to obtaining serious advantage in competitive struggle. Alexander Vikulin, CEO of NBKI
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