Pharmstandard for automation of key business processes of marketing uses the system of Salesforce

On October 31, 2018 the CT Consulting company reported that for the purpose of business process optimization and the organization of management of "field forces" of Pharmstandard company the decision on implementation of the CRM system of Salesforce and industry solutions of CT Pharma and CT Mobile was made. As the partner in implementation the CT Consulting company having experience in creation and implementation of IT solutions for automation of pharmaceutical business based on technologies of Salesforce and development of own industrial CRM solutions on the Salesforce platform — CT Pharma and CT Mobile intended for the organization of work of sales and medical representatives acted.

"High dynamics of growth, ambitious plans, need of business development in new territories made a task of implementation of the CRM system extremely relevant for us. We were faced by the purpose to adjust the accurate and structured communication between departments of promotion and marketing, to see transparency of execution of marketing cycles of all field employees and to manage more effectively their work". Roman Koshchuk, the director of the department of promotion in Pharmstandard

Specialists of CT Consulting company could perform flexible system implementation of Salesforce and at the same time start over 300 field employees in a productive system. The project of transition to a cloud platform of Salesforce was executed for 17 business weeks, including three weeks of intensive support after the beginning of productive operation of a system, a part of works of "CT Consulting" carried out far off. System implementation passed in close contact between an implementation team and a team of the customer.

"Field employees often work in the conditions of limited access in the Internet or its absence. During the project we managed to receive the platform which writes data in offline mode and transfers them to the server when Internet connection appears. A system creates reports which allow to see activity of medical representatives and also disclose information on how the employee represented content". Sergey Belov, head of marketing department Pharmstandard

In 4 months of CT Consulting company it was succeeded to unroll a "cloud" CRM system, to perform integration into the customer base of data and the personnel system of Pharmstandard company and also to provide necessary trainings which yielded significant result in understanding, both a system, and reinzhinirovanny business processes. Thanks to system deployment representatives of the pharmaceutical company have access to complete and up-to-date information about the client throughout all history of interactions and also can manage work of remote workers better.

"In our ranks the clever assistant appeared. He not only allows to personalize key messages, but also timely to deliver them, collecting a feedback from clients quickly and in such volumes, more than ever earlier. According to the results of the project we can most quickly and qualitatively react to perception of information by clients". Andrey Maximov, director of the department of marketing Pharmstandard

As a result of implementation of Salesforce medical representatives received convenient interactive tool c the intuitive interface including necessary functionality for daily work.