"Neva Milk" automated a team of network merchandisers using the solution ST-Mobi.com

On November 15, 2018 the System Technologies company reported that the producer of dairy products of Neva Milk Group implemented the automation system and control of "field" personnel. The software solution ST-Mobi.com developed by Sistemnye Tekhnologii Group allowed to optimize work of employees, to increase customer service quality and to reduce costs for personnel management.

For November, 2018 products of Neva Milk Group are provided in the federal and local area networks to 71 of 85 regions of the Russian Federation. Own exclusive command is responsible for the calculation of products on the shelf.

"We put resources in development of sales channels, first of all we are focused on influence on the consumer in final points of sale. Because it is extremely important for us how our products are provided in shops. And it is important to obtain reliable information from outlets through the whole country. Before automation we anyway obtained information from "fields". But at some point its volume was exceeded with what we could process the available human resources. We needed the specialized IT tool for increase in speed of information exchange in the company and improvement of business processes of routing, the time supervision which is carried out in outlets, the time supervision spent for movements between outlets... At System Technologies we found the solution ST-Mobi.com, optimal for us. I would not tell that it is a simple product, but it is easy in understanding. And what it cloud, allowed us to save". Anton Sufiyarov, vice president for development of Neva Milk Group

For piloting of a system the company chose the Moscow command in 50 people. The period from the beginning of negotiations before training of employees and determination of their KPI took only a month. For November, 2018 all staff of department of merchandising servicing federal and local networks is automated is more than 200 merchandisers and supervisors who work about more than 5 thousand outlets. There is a process of connection of regional representatives for monitoring of a situation in regions.

"We quickly started a system, and practically at once saw results of implementation. Automation helped to standardize work of field personnel, made merchandising process more transparent and clear. And — unexpected and unplanned effect: information on new products and actions of competitors began to reach quicker our marketing department". Anastasia Yakovleva, coordinator of department of trade marketing Moscow Neva Milk Group

Results of implementation in digits:

1. Optimization of a route. Costs for movements of employees were on route reduced by 20%. The indicator "operating time in outlet" is increased up to 75-80%.
2. execution Control promo. Collecting and data processing on advertizing campaigns began to take several hours. Earlier — 2-3 days.
3. Growth of an indicator on a feysing. After connection of ST-Mobi.com the indicator of a feysing increased by 32% at the same marketing budget.
4. Accomplishment of additional tasks. The share of accomplishment of additional tasks grew from 15 to 50%. Setting and broadcast of tasks to one or an employee group began to take only 10 minutes. As a result it became possible to reveal quickly problems, the flexibility of work of a command increased, decision making time accelerated.

"ST-Mobi.com is a cloud solution that assumes the minimum interval from start to a stage of commercial use. The start of a system does not require even integration with the accounting system — data can be loaded into a cloud from Excel file. The main objectives of the project — control of movement and actions of employees within the working day, obtaining photoreports and collecting of merchandayzingovy information — completely covered standard functionality. For November, 2018 the project develops, the client wants to see more analytical information, requests for individual completions arrive". Aleksandra Chureeva, Head of Department of local distribution and client support of Sistemnye Tekhnologii Group

One of advantages of the ST-Mobi.com system — cross-platform (the application works on different mobile devices). Thanks to what the Neva Milk company could install the program on personal devices of employees and save on purchase and the subsequent support of the equipment.

"We could adjust in the shortest possible time process of the operational reporting under such functions of marketing as representation, promo-activities (including competitors), stock history, pricing and many other things. It not only helps us to save the budget on collecting of these data, but also to earn, obtaining this information "first-hand" and quickly operating it. We entered relevant KPI of a mobile command and raised a fokusnost of employees on the most important for us key indicators, without losing sight of other parameters of job evaluation. Thanks to customer focus of Sistemnye Tekhnologii Group, we continue to improve a reporting part and to expand program capabilities". Alina Tsitron, head of department of trade marketing Moscow Neva Milk Group