Дом.ру Business: Video monitoring

2019: Unique visitor counting functions, sex and age determination

On May 28, 2019, Дом.ru Business"" reported that it had expanded the service's functionality. As cloudy video surveillances part of the Customer Segmentation module, functions have become available - counting unique visitors, determining gender and age.

According to the company, the ability to determine gender and age is especially relevant for HoReCa, retail, banking and everyone who is extremely important to know and analyze the structure of their client base.

The system analyzes the age of people in four intervals: up to 20 years, from 21 to 34 years, from 35 to 49 years, from 50 years. Based on the data collected, entrepreneurs can build a sales strategy and evaluate the effectiveness of marketing actions.

The implemented algorithms allow you to identify unique visitors, ignoring repeated passes. The period for which the visitor must be considered unique when setting up the module can be a day, week or month.

Users can access video and analytical data from anywhere in the world where the Internet is available. The record archive and statistics are stored in the telecom operator cloud.

2018: Solution Launch Дом.ru Business: Video Monitoring

On December 6, 2018, the federal telecom operator Дом.ru Business announced the launch of Video Control, a cloud video surveillance solution with analytics functions, into commercial operation. It is based on the Russian software and hardware complex, which will allow corporate clients, including representatives of small and medium-sized businesses, to be aware of events, monitor and analyze various business indicators, and ensure comprehensive security at affordable prices.

As part of the service, the client can view images and data from video cameras in real time and in recording, through a web browser and from mobile devices based on iOS and Android, receive notifications about the mode of operation of cameras. The service allows you to play and record sound, store video in HD or Full HD quality in a protected cloud for up to 45 days, download an image to a computer and post video files or broadcast a video stream on the Internet.

In the cloud display of the presented video surveillance "Дом.ru Business," customers have access to video analytics modules with detectors of faces, sound, movement, sabotage, fire and smoke, objects left behind. For example, a sabotage detector will notify you of any damage to the camera - defocusing, illuminating, changing position, closing the camera; the motion detector will show motion in the frame and in predetermined areas, retain motion start and end times, as well as coordinates; the left objects detector monitors the left objects in the frame according to the specified parameters and indicates (highlights) suspicious objects on the operator's screen.

Additionally, you can connect a visitor counter, build heat maps and monitor personnel activity. The thermal map in automatic mode using the color scheme shows the busiest areas, helps to determine the most popular routes of visitors in shopping malls and the surrounding area, the congestion of car tracks transport. This data can be used for efficient marketing, arrangement of goods and products, for effective planning of construction, parking spaces, etc. Counting visitors automatically counts the number of people who entered and left, helps to calculate the conversion and control the sales funnel, determine the hours and days with the maximum customer flow intensity. With smart video surveillance, Дом.ru Business can increase the control of personnel activity - determine the presence of employees at workplaces, track activity, the time when employees start and end their presence at the workplace, configure a system of notifications about the beginning and end of activity, form and upload schedules and reports for a selected period of time.

The implementation of the system does not require large one-time costs and expenses for storage equipment, as well as its modernization and maintenance. The client can rent or purchase the required number of cameras from the operator, or use his equipment with the necessary technical characteristics. A scalable system allows you to connect an unlimited number of cameras, users and objects.

To manage the service, it is enough to have access to the Internet. All settings are made in the "Personal Account" of the corporate client.