Sabre resumed distribution of content of airline Finnair

2020: Resuming of distribution of content of Finnair

On June 16, 2020 it became known that Finnair, national airline of Finland, and Sabre Corporation, the supplier of technologies and software for the world industry of tourism, announced the conclusion of the next agreement on global distribution. Sabre will resume distribution of content of Finnair, having provided access to it to hundreds of thousands of tourist agents and thousands of corporations by means of the marketplace worldwide.

We are glad to promote our products and services through the global Sabre agency network in process of recovery of our route network and operating activities after COVID-19 pandemic, – Ole Orvér, the commercial director of Finnair noted. – Tourist agents play a key role in a value creation chain in our industry. Together with Sabre we will work on providing them advantages of NDC technology. As a result agents and their clients will be able to receive more suitable and complete solutions for travel.

Increasing the volume of flights, to us it is extremely important that clients had a possibility of the choice and flexibility in armoring of air tickets in a forward or indirect channel which they prefer to use. Agents make the significant contribution, helping people to find confidence in travel again. It is absolutely necessary for our industry. We highly appreciate work of the agencies and are glad that we can be connected to them using Sabre marketplace, – Ole Orwer emphasized.

The Sabre marketplace plays an important role in the tourist industry, providing marketing and sales of rates of airlines, hotel rooms, cars in rolling, train tickets and other tourist services through hundreds of thousands of agents, corporation and an online travel of the agency worldwide which use it for search, armoring and management of travel. It is one of large marketplaces in the world, the annual volume of transactions on which exceeds $120 billion.

We were lucky to enter this unprecedented period, having vzmozhnost which will promote revenue growth of the agencies and airlines, – Wade Jones, the president of Sabre Travel Network noted. – Consumers want to receive the best offers, the agencies – to provide the most relevant content, and airlines – to extend the rates and products in all canals which travelers can use. As before, Sabre aims to help all players of the market with achievement of their purposes. We are sure that our content most optimum meets needs of agents.

Finnair performs flights between Europe and Asia along a short northern route through a hub in Helsinki. The airline made big investments into implementation of advantages of NDC to all chain of value creation into the tourism industries. As a global distributive system (GDS) in North and South America and the Pacific Rim, Sabre will give to Finnair an opportunity to sell highly profitable long-haul air transportation through network of the agencies in these important regions.

2018: Agreement of Finnair and Sabre on global distribution of corporate rates of airline

On December 20, 2018 it became known that Finnair, the national carrier of Finland, and Sabre Corporation signed the agreement on global distribution of corporate rates of airline. More than 425.000 (data for December, 2018) the agents connected to Sabre worldwide had an opportunity to select and armor products of Finnair, offering travelers even more choice and personalisation upon purchase of air tickets in any sales channel.

Using a working space of Sabre Red Workspace, agents can browse conveniently the maintenance of corporate rates of Finnair and armor additional services necessary for the passenger. With implementation of the New Sabre Red Workspace platform there will be an opportunity to work both with traditional content, and with the offers distributed under the NDC protocol thanks to API and advanced functionality.

As one of airlines in Europe we understand that passengers want more choice and transparency when armoring flights. Modern travelers have a set of preferences and are interested in personalisation which is perceived as bonus service. We constantly develop our products and services and we see need to provide equally high level of service in all sales channels. Kalle Immonen, director of Finnair of distribution and income

We are glad to help Finnair to achieve assigned tasks: offer more various content and increase service personalisation level. Travelers want to see the identical range of offers in forward and indirect channels. Opening sale of corporate rates in Sabre, Finnair will get access to the exclusive number of consumers worldwide that will help carrier to compete with large international airlines more effectively. Alessandro Ciancimino, vice president of Sabre for the aviation direction of business