Attain (application)

2019: Release of the application

At the end of January, 2019 the large insurance company Aetna together with Apple released the application which allows to earn from a healthy lifestyle.

The companies integrated for development of the new application which keeps track of the state of health using iPhone and Apple Watch. However the Attain application not only helps to estimate a way of life, but also can encourage users. The more they will play sports and other activity, useful to health, which is monitored on heart rate, the more awards will receive in the application. Over time these remunerations will collect, and they can be exchanged for gift certificates in points of retail, such as Amazon and Best Buy. Developers of the application even promise to hand free Apple Watch to those users who will earn enough points.

Interface of the application of Attain

Apple and Aetna worked on the application since 2016, however Attain only a part of broader strategy of the companies in the field of health care. They induce users to control the health and the state of health to reduce costs for medical accounts. Apple also invests heavily in health care and uses the developed technologies for promoting of a healthy lifestyle.

Attain is not the first application which offers users remuneration for sports activities. However it is the first product received as a result of cooperation of two titans of the industry of health care. Key feature of the application is addition of the state-of-health data of the person which are taken off with Apple Watch, data on the clinical record provided by insurance company. Besides, thanks to support of Apple a huge number of people will be able to get acquainted with this application.^[1]

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