Otvetdesign developed the new corporate style and a design system for the Central Bank of the Russian Federation

On February 4, 2019 Russian branding agency : OTVETDESIGN (illan communications group) published information that the Central bank of the Russian Federation approved the updated logo and the corporate style. The agency acted as the contractor of a task of updating of a visual image of hegulyatora and development of a design system of visual communications.

For February 4 the updated corporate style is already provided on the website of the agency and transferred to implementation by the Central Bank of Russia.

The detail of the main sign is reduced for improvement of perception when scaling

The limited tool kit of the existing brendbuk and lack of logical algorithms of creation of carriers of the corporate style of the Central bank of the Russian Federation became one of input the project. For this reason, the staff of government institution could not build communication and presentation materials uniformly. According to the agency: OTVETDESIGN, thanks to again developed design system numerous divisions of the Central bank received the versatile tool allowing to be guided intuitively in the new visual environment in the order and to quickly create new and recognizable carriers of the corporate style.

Our command was faced by tasks not only to develop the modern expressive language informing of strategically significant meanings, to update a visual appearance of the Central Bank of Russian Federation according to global trends in modern branding, but also to formulate the uniform and integral design code which would find the reflection in the guidelines intuitive for specialists of different competences and areas. We relied on scale of activity of the regulator and its visionary mission. The visual metaphor — the horizon became one of key images. The character of extensive opportunities and advance became a key constant of visual ensemble of a new design system — Vladimir Fedoseyev, the managing partner told: OTVETDESIGN.

The updated corporate style of the Central bank of the Russian Federation is integrated into all carriers: logo, complete management, digital environment, branding of actions and multipage editions. The logo of the Central bank saves intention of the previous sign, but becomes more verified, expressive and finished. In constants of the corporate style the typographics and a color palette changed. Also for the Central bank the additional images for new communication links allowing to expand significantly a field of its presence were thought over.