Developers: | Mail.ru Group |
Last Release Date: | 2019/02/13 |
Technology: | BI |
"Mediator" - the system of analytics of attention.
2019: Announcement of start of the free version of Mediator service
On February 13, 2019 the Mail.ru Group company reported that the Mediator service of Mail.ru Group will become completely free.
According to the company, Mediator allows to trace in real time as users interact with material — attentively read or quickly glance over. Thanks to service of the edition can estimate quality of the texts, expediency spent for it time and the budget.
The analysis of a dochityvayemost and quality of content is not so distributed in the Russian media market. The editions having an opportunity to pay for this functionality — a little. We want that the bigger quantity of resources had an access to qualitative editorial analytics, it helps to do demanded content and to make for media for more profit. Nadezhda Egorova, Mediator project manager |
Since February 14, 2019 for media, content projects and corporate blogs all tools of Mediator will become free: monitoring, analytics, materials, authors, subjects and also card of material and data on demography and geography of readers.
For advertizing agencies and the Mediator brands will remain paid. On the party of service the manager performing a first line support will be assigned to each client.