30 thousand smartphones handed out to Leroy Merlin's staff in Russia

2019: Equipment by smartphones of 30 thousand staff of hypermarkets

Issued to the staff of hypermarkets "Leroy Merlin" 30 thousand smartphones. On March 12, 2019 reported about it to TAdviser in the international company retailer "Leroy Merlin". According to her representatives, thus the company is going to optimize customer service process.

Now each employee of hypermarkets "Leroy Merlin" is technically equipped and informed to provide to the buyer exhaustive consultation directly on site. If it is necessary to check existence of goods or to look at the instruction, the employee does not need to go to the desktop computer, leaving the buyer. In the course of communication with the buyer the employee can look at the current responses about goods and the recommendation from colleagues, told in Leroy Merlin.

"The gallery of ready-made solutions" where it is possible to look how these or those goods will look in an interior is available to decorative goods. On a response of personnel of hypermarkets, not only the speed of interaction, but also its quality as each individual employee uses all examination of the company regardless of the geographical location increases.

Practically any selection process of goods is connected with use of the Internet. But in a segment of DIY these two channels do not compete with each other: purchase can begin online, proceed in shop offline, and come to the end — at the request of the client: either on the website, or at the checkout. Therefore in Leroy Merlin aim to provide to clients really seamless consumer experience, says the company. — Creation of the mobile platform from by all available means communication created a condition when the client selects how to interact with shop — "eye to eye", by means of a call, messages to the messenger, social network. Now the client remains a client and can get any necessary advice, even without being in shop.

Despite the unified restrictions and security settings, employees can independently install the necessary applications and in free time use smartphones for personal problems, for example, of training. At the same time the retailer undertakes primary setup, repair and replacement of the equipment with forces of the company — the technical partner, specified in Leroy Merlin.

The employee therefore we refused tablets should have a mobile device always in hands. We also decided not to stake on the so-called BYOD model (bring your own device). It is impossible to demand from 30 thousand employees in 90 shops of network of existence of the personal modern smartphone in working order. Therefore we use the COPE model (corporate-owned, personally-enabled). The employee should not only master all functions, but also perceive the device as personal. The selected gadget model not just solves technical problems, it is pleasant to employees to use it — Olga Dubrovskaya, the head of IT projects of Leroy Merlin said.

As representatives of retailer, purchase process optimization — not the only scope of the mobile platform added. Leroy Merlin also uses mobile devices to make faster and convenient internal processes, such as inventory of shops, providing feedback coupling to the head or dissemination of internal information.