Glavstroy summed up sales in the online real estate store LCD Balance in Moscow

On April 26, 2019, Smart Engines announced that Glavstroy JSC, a member of the Glavstroy Group of Companies, summed up the work of the Progressive Residential Quarters Balance project online store located in the Southeast Administrative District of Moscow at 26 Ryazan Avenue. Sales in LCD Balance started in October 2018, you can only buy an apartment in it online. According to the results of the 1st quarter of 2019, Balance entered the TOP-10 best-selling LCD business class in Moscow.

As of April 25, 2019, 281 apartments with a total area of ​ ​ 11,500 sq.m. were purchased in the Balance online store. According to the Glavstroy analytical center, 29% of buyers made a deal "without leaving home," 56% met with the company manager only once. Experts also noted that in six months, customers began to buy apartments online 4.5 times more often, preferring this method of buying to a traditional visit to the sales department. Since the start of the online store, customers have not received a single objection to online purchase.

In addition, Balance customers immediately appreciated the benefits of buying in the online store. You can buy an apartment in Balance at any convenient time, regardless of your location. In addition, the deal happens faster and without road costs. Thanks to the use of online sales technology in Balance, Glavstroy optimized the costs of employees, construction sales offices, which allowed you to invest more in the project and offer the client a high-quality product at an affordable price.

Balance allows you to conduct the entire transaction for the acquisition of real estate online, while other developers offer the buyer an online reservation of an apartment only as an option, and the transaction is carried out in the company's office.

The program implementation of the Internet project Balance was carried out by the digital agency D'TERRA. The company offered an optimal set of technological solutions in the field of artificial intelligence and data recognition, which have already proven themselves in the international banking, insurance and shering- economy. Using neural networks to analyze information and Smart IDReader technology to recognize passport data allows you to make an apartment purchase in just a few minutes.

The preparation of the transaction in the online store Balance is as automated as possible and eliminates the difficulties characteristic of traditional paperwork. The user selects an apartment, fills out a questionnaire and an agreement on the site. If you need a mortgage, you can use the functionality of calculating an approximate monthly payment, set up credit parameters for yourself and send a loan application to banks.

All interaction with the client is carried out online, except for one single meeting at the bank for signing documents. As biometric identifications customer technologies for remote mortgage clearance develop, experts plan to transfer this final stage to online.

Using the recognition module, when filling out an online questionnaire, it is enough for the user to photograph his passport. The Smart IDReader system allows you to recognize the necessary data that is automatically entered in the requisition fields. The submitted questionnaire is processed using a neural network, which checks the entered data. If the answer is positive, the user is sent a letter with document templates for the transaction. All information is encrypted using reliable technology used by advanced financial institutions.

As part of the initial stage of Balance in the online store of the project, customers are offered 1872 apartments with functional layouts, angular separation and central air conditioning, including 558 one-room apartments with an area of ​ ​ 28.6 to 42.2 sq.m., 1142 two-room apartments, the area of ​ ​ which varies from 40.4 to 59.4 sq.m., 172 three-room apartments with an area of ​ ​ 66.1 to 74.5 sq.m.