Firefly

FireFly (Firefly Systems Inc.) — the American startup which offers technology of placement and demonstration of geo-targeted Digital Signage using bilateral panels on roofs of the taxi. Panels are equipped with screens of high resolution and also sensors which allow to target advertizing and to measure efficiency of its demonstration online.

History

2019: The venture fund of Sberbank invested in FireFly. In total for a round $30 million are attracted

Venture SBT Venture Fund the II L.P. fund under control of Fort Ross Ventures invested in American FireFly startup. The round for $30 million passed with participation Google Ventures and also some other venture funds.

The company still worked in San Francisco and Los Angeles. A part of the funds raised in a round it will be spent for aggressive expansion to the large cities of the USA, including to New York where the company is going to occupy an essential market share at once.

We invested because we consider that the company can become the large player in business of outdoor advertizing. We see in the market pent-up demand for targeted location-based advertizing in offline. Advertisers already got used to flexible selective advertizing on the Internet, but are still forced to spend big money for not really effective and nonflexible outdoor advertizing. Firefly helps to fill this vacuum — not only for large brands and advertizing houses, but also for small business. With assistance of solid investors with an essential resource and knowledge in the field of advertizing the company has every chance to become the national and global leader — Victor Orlovsky, the managing partner of Fort Ross Ventures considers.

We are glad to welcome Fort Ross Ventures among our investors. Using Fort Ross Ventures we expect to get access to the markets of Eastern Europe, Russia and Israel. We build the big global company and are glad to partners who can help us to enter global markets — Kaan Gunay, SEO of FireFly said.