MegaFon. Search

2019: Start of the platform for search of the gone people

On June 18, 2019 the Megafon company announced start of the special platform for search of the gone children and adults using technology of the analysis of "Big Data" - "Megafon. Search", reducing time of reaction of rescue services and search of witnesses from several weeks to several minutes. Only during the pilot with ANO Center of Search of the Gone People a system helped with search more than 60 people.

System "Megafon. Search" using Big Data analyzes a circle of people who could be at the time of loss of the person and sends them messages with the photo, signs, age. A system was developed and tested together with the Ministry of Internal Affairs and Lisa Alert in March, 2019, the CEO of Megafon Gevork Vermishyan told.

The pilot project with ANO Center of Search of the Gone People passed from March 24 to June 18. Messages were sent only to the subscribers of Megafon who agreed to receiving information materials upon purchase SIM- cards. Already during the pilot initial borders of mailing were expanded: in addition to Moscow region SMS began to send on all regions of presence of the company, and the information and about elderly people were added to information on loss of minors.

The average number of rooms on which mailings within one campaign – 2000 were made, the minimum quantity – 33, and maximum – 3209. The average time of working off of an algorithm (from a request for mailing to the fact of the mailing) ~ 2 minutes. In total during the pilot a system helped with search more than 60 people.

" MegaFon.search " is an opportunity to quickly receive important certificates from people who with high probability could see the person. We are very grateful to MegaFon company for the necessary and useful developments which help to save life to the gone person, told Oleg Leonov, the coordinator of PSO "Lisa Alert"

Annually more than 100 thousand people, from them about 30,000 children vanish in Russia, it is huge digit. A key factor of successful search – time. Are provided service " Megafon.search " will allow to solve quickly problems of search of the gone children and gives an opportunity most qualitatively to configure interaction with the volunteer organizations. Implementation of digital technologies for the social sphere opens additional opportunities for prevention of crimes against minors and helps rescue of lives of the gone people who most often have no forces or potential to come back home independently. We are sincerely glad that a system "Megafon. Search" already helps to look for missing using mailings, proved the efficiency and on each of them we can tell: "It is found! It is alive!". It is huge work which we will continue to do. We welcome an initiative of creation of expert advice at "The center of search of the gone people" and we are proud of the fact that we enter it with real projects noted Gevork Vermishyan, the CEO of Megafon