Tele2 subscriber base

Main article: Tele2 (T2 RTK Holding)

2020

The total subscriber base of virtual operators on the Tele2 network exceeded 4.8 million customers

On April 6, 2021, Tele2 shared the results of the development of the MVNO direction for 2020. The total subscriber base of virtual operators that operate on the Tele2 network exceeded 4.8 million customers. More details here.

The leader in the dynamics of the growth of the number of subscribers through the site was the Kurgan region (+ 96 %)

On March 16, 2020, Tele2, an alternative mobile operator, announced the results of the e-commerce segment in 2019. The leaders in the growth of connections were the regions of the Urals, the Far East and Siberia. The largest share of MNP connections in the online channel was shown by Moscow and the regions of Central Russia. The most frequent visitors to the digital channel were people aged 25 to 34 years.

Tele2 continues to develop digital interfaces for attracting subscribers. The company records the active growth of connections through the operator's website in all regions of presence. The leader in growth dynamics was the Kurgan region with an almost double increase in activations - 96%. In second place was the Jewish Autonomous Area, where connections through the digital channel grew by 94%. Next in the list of leaders are the regions of Siberia and the Urals - Krasnoyarsk and Yekaterinburg with a result of 85% and 81%, respectively. The metropolitan area, where Tele2 traditionally has the most digital audience, showed an increase in SIM card connections through the site at 58%.

The operator has analyzed how much of the connections are between clients and MNP. The service is popular among subscribers, and Tele2 is the market leader in the number of numbers transferred to its network. Tele2 has particularly strong results in the metropolitan area, where the MNP balance is 10 to 1 (only one subscriber leaves Tele2 for ten customers who have come). In Moscow, MNP transitions account for 14% of all connections through the site. The Center of Russia is slightly ahead of Moscow and the region in this indicator, where this indicator reached 15%. The list of leaders also includes the regions of Baikal and the Far East, where the share of MNP connections was 12%. A similar result was recorded on the Volga. The Northwest showed a 10% share.

When ordering a SIM card, subscribers prefer tariff plans with a large amount of Internet traffic, which also indicates a qualitative change in the Tele2 subscriber base and the growth of active Internet users on the operator's network. Tele2 estimated what share of sales falls on the online tariffs "My online" and "My online +." The leader in the purchase of these tariffs was the Urals, where 55% of users choose them. In second place are the regions of Central Russia (51%), but the third and fourth places went to the regions of the South and the Volga with shares of 41% and 40%, respectively.

The most active users of the site were people from 25 to 34 years old - their share was 37% of the total number of visitors. The shares of men and women in the number of visitors to the Tele2 website were distributed almost equally: 50.5% and 49.5%, respectively.

The dynamics of connections of popular Internet tariffs confirms the increase in the penetration of package products in our base. Thus, the Tele2 audience is becoming more and more "digital," and our interfaces are increasingly adapting to current customer requests: we try to develop and maintain an effective mix of online and offline contact points with users. So, for example, when making an online order, many customers choose to receive a SIM card in one of the salons of our retail network, the scale of which allows you to pick up an order quickly and conveniently, said Mikhail Golubev, director of e-commerce at Tele2

2019: The total number of MVNO subscribers increased by 115% to 3.75 million

On February 11, 2020, Tele2 announced the results of the development of the MVNO direction in 2019. The total number of clients served by Tele2 virtual operators was 3.75 million. Banking operators showed especially high growth rates - their subscriber base increased 6.5 times. More details here.

2015: Subscriber base - 37.3 million people

In 2015, the company achieved the following key operating indicators:

• The subscriber base of the company as of December 31, 2015 amounted to 37.3 million people, an increase of 2.3 million people per year;
• The Tele2 subscriber base in Moscow amounted to 1.266 million subscribers;
• The average income per subscriber (ARPU) was 217 rubles;
• The average number of minutes used (MoU) per subscriber was 362;
• The average cost of a minute (APPM) was 0.6 rubles;
• The number of active mobile Internet users is 19.5% of the subscriber base, or about 7 million people.

2014:38 million subscribers

In 2014, the Tele2 mobile operator provides Tele2-branded communications services in more than 60 regions of Russia, with a subscriber base of about 38 million people.

2013: 23.7 million subscribers in Russia

For three consecutive years, the company manages to maintain a low level of outflow in the industry (31.6% in 2012 and 7.7% in the third quarter of 2013). According to the results of the third quarter of 2013, the number of customers of the company exceeded 23.7 million people.

2012: 22.7 million subscribers

At the end of 2012, the company serves 22.7 million subscribers. At this time, Tele2 has licenses for the provision of cellular services in 37 regions of Russia, all regional companies (CJSC) are 100% owned by the Netherlands Tele2 Russia International Cellular B.V.

2011: 18.8 million subscribers in Russia

In March 2011, Tele2 AB announced that the net increase in the subscriber base in Russia in February 2011 was 178 thousand users. Thus, at this time, Tele2 Russia serves 18.8 million subscribers. More than half of global Tele2 subscribers are in Russia.

According to the results of the first quarter of 2011, the Tele2 subscriber base in the Russian Federation increased to 18.985 million users - by 23% compared to last year (15.4 million).

2009:4 million new subscribers (+ 38%)

4.01 million subscribers were added Tele2 Russia to in 2009, according to AC & M-Consulting. The subscriber base of the company expanded by 38.4%.

2008:10 million subscribers

In 2008, the number of Tele2 subscribers in Russia exceeded 10 million people.

2003: Swedish Tele2 AB launches cellular network in Russia

In 2003, the Swedish Tele2 AB launched a cellular network in Russia.

See also

• MTS subscriber base

Notes