Weborama BigFish

BigFish Weborama is the tool of the intellectual analysis of arrays of the text on the basis of NLP (Natural Language Processing) which counts and visualizes not only the frequency of mentioning of words in an array, but also communication between words on the basis of the frequency of joint mentioning. BigFish creates clusters of the connected words which become basis for taxonomy of a classroom segment, and transfers taxonomy in DMP where there is a creation and filling of audience.

2017: Start of BigFish service

In 2017 social network "Odnoklassniki" together with the company Weborama started BigFish service which allows to target advertizing on the basis of public records of users and to select them in interest groups.

A system analyzes content of profiles, breaks it into groups, builds between them interrelations and visualizes it in one scheme. Data visualization allows to receive insights and to select key subjects of public discussions without additional analytics. BigFish allows to build as an associative array around a brand or competitors, and a context on the necessary subject.

Thus, the advertiser can receive a set of a key word which users most often mention in publications or comments together with the brand name or the necessary product. For example, users who mention bad weather can offer delivery of pizza home. And those who writes that he gathers in a holiday can recommend advertizing of means from suntan.

According to Victoria Ignatyeva, the director of research and analytics of Weborama Russia, innovation of service — in complex approach: the advertiser receives insights for communication strategy and at once sends it to relevant audience, and all this within a single platform.