Beeline TV-Analitika

The solution "TV — Analytics" allows to solve two key problems: define optimal time and the channel of presence of target audience and to carry out efficiency analysis of an advertizing campaign of the client.

2019: Submission of the solution "TV — Analytics"

On August 8, 2019 Beeline provided service of TV-analytics which cornerstone technologies of Big Data are. Potential clients of service are those companies which locate a big advertizing budget and want to optimize its distribution.

The solution from Beeline allows:

• define channels and transmissions which are watched by target audience;
• offer optimal time and the channel of presence of target audience;
• analyze efficiency of last advertizing campaign.

The depersonalized data are collected on a subscriber base of IPTV and TVE Beeline. These are more than one and a half million prefixes in 145 cities of Russia (data for August, 2019) and also applications on smartphones and Smart TV. The cost of the solution depends on complexity of the analyzed advertizing campaign and also quantity and specifications of the data necessary for the client.

The pilot version of the solution is started at the beginning of 2019. Promotion of the stock "Mad Days" which Beeline was carried out together with the HAVAS Media agency became the first project. As a result of a pilot project using the solution the efficiency of advertizing campaigns Beeline increased by 15%.

This case shows feature of data Beeline. The results received during attribution allow to optimize marketing campaigns with a high accuracy, thereby aiming directly in desirable business result. According to the results of the analysis it was succeeded to define TV-channels, programs and timeslots with the best conversion in business indicators. These results can be applied to future planning, increasing return from marketing campaigns to 10-15%,