VTB will expand the use of VR consultant in investments

2019

VR Consulting Project Outcomes

On October 11, 2019, VTB announced that VTB Capital Investments had summed up the results of a pilot project on the use of VR investment consulting technology. The service worked in test mode in 10 branches of VTB for two months. 20% of customers who used it opened brokerage accounts and began to invest their funds. According to the results, the service was recognized as successful, a decision was made to further scale it to the bank's network.

Through virtual reality glasses, the client learns how investments help solve life problems: accumulate a child's education, pension or large purchase, create a "financial pillow" or simply increase investments. The user is also asked to answer a number of questions and set a financial goal. The VR consultant shows how different investment strategies can lead to its achievement. The service gives ideas about what opportunities the VTB My Investments mobile application offers for this.

Every fifth user who tested the service opened an account and began to invest funds. This is a very good conversion indicator. We see a growing interest of the population in the capital market. The VR consultant clearly shows those who have not yet invested in securities how to earn money from investments. Our strategic task is to take into account the needs of customers and make the investment process simple, understandable and convenient for them. The VR consultant contributes to this. Therefore, taking into account its success at the piloting stage, a decision was made to replicate the service through a network of offices, commented by Vladimir Potapov, Chief Executive Officer of VTB Capital Investments, Senior Vice President of VTB, Head of Brokerage Services

VR counseling testing

On August 12, 2019, VTB announced that VTB Capital began testing investment VR consulting technology in its offices. The service provides information about the work of the VTB My Investments mobile platform and reveals the benefits of investing in securities and other financial instruments. As of August 2019, the service is available in three offices in Moscow and two St. Petersburg with service in the "Privilege" format. In the near future, it is planned to launch it in five more branches in the regions.

Through virtual reality glasses, customers will see what results can be achieved when working with an investment platform. The VR consultant will tell you where you can invest and what risks exist. He will propose to set a financial goal, for example, to accumulate a child's education, and will model ways to achieve it through competent investment. For example, after investing 100 thousand rubles, with a certain strategy, you can get up to 935 thousand rubles in 15 years.

{{quote 'author '= commented by Vladimir Potapov, Chief Executive Officer of VTB Capital Investments, Senior Vice President of VTB'|VTB's strategic priorities are digitalization and customer orientation. The created VR-consultant and the platform "VTB My Investments" are vivid examples of products focused on the needs of investors and the use of modern technologies. The turnover of the mobile platform as of August 2019 exceeds 1.2 trillion rubles. By launching a virtual reality model, we don't just offer separate bonds, stocks, or other tools. We want to form a conscious approach to investment and targeting among customers, }}