Askona automated the loyalty program using Creatio platform low-code

2019: Automation of the loyalty program

On February 11, 2020 the Terrasoft company reported that the Askona group automated the loyalty program which covers clients of two online stores and more than 900 outlets in 15 countries of the world. The project was implemented less than for half a year by Software technologies company, and low-code the Creatio platform is its cornerstone (before bpm’online).

For creation of customer relations in Askona the loyalty program (LP) which the company made the decision to improve functions. For project implementation the tool which capacities will allow to process constantly growing volumes of client data was required. As a result a choice was made for benefit of the Creatio platform.

Key project tasks became:

• Data transfer in Creatio. Earlier in the company several systems for data management of clients therefore in the course of system implementation was important to organize correct data transfer in unified information environment were used at once. A set of rules were configured, including search and merge of doubles according to which there took place this process — as a result Askona obtained blank data on clients on a single platform.
• Updating of history of customer interaction. Within this task storage of a real story of purchases thanks to consolidation of data from offline was organized - and online stores, uniform services and rules for registration and change of client data in all channels are created. It allows to manage on a centralized basis data and to improve customer interaction.
• Setup of omnichannel communications with clients, in particular email - and SMS mailings. Employees had a tool with the interface using which they can interact more effectively with clients in different channels. For example, possibilities of Creatio accelerate segmentation of base for creation of difficult selections of clients for targetinovanny communications.
• Flexible configuration of marketing campaigns and actions. PL in Askona means interaction with millions of clients and accomplishment of numerous processes. After Creatio implementation the company will organize marketing activities on a single platform, for example, does mailings on hundreds of thousands of users, starts actions in read minutes, automatically charges bonuses on a condition (before 20% of charges were executed manually), etc.

faced us an ambitious task – in short terms to automate the loyalty program and also to organize a uniform master system with dedublitsirovannny data of buyers for creation of further development of customer interaction and personalisation of communications under needs of each client. We do not stop on it, in the next plans connection of other communication channels based on the Creatio platform and implementation of difficult mechanics of actions of the loyalty program,

Start of a single platform of marketing and the loyalty program is a logical step in development Askona. In terms of business the possibility of personal communications with the client became necessary for colleagues for preserving of growth rates. And it is obvious that in modern realities such communication should be not only omnichannel, but also based on all history of interaction. Such opportunities are given by the Creatio platform, noted Alexander Svistunov, the technical director Software technologies