Practice (mobile application)

Main article: Mobile applications

2020: Start in Google Play

On September 10, 2020 the Russian company "Praktika" announced that since August 3 its application for meditation Praktika appeared in Google Play. Almost a year ago it became available in App Store shop.

The Russian analog of the application for meditation of Headspace came to Android

As noted in the company, 2020 became year of blossoming of Russian-language applications for meditation. In the USA this trend began several years before and led to emergence of the multi-billion industry of mental-health of applications which leaders — Headspace and Calm — service several million users. This technique of fight against a stress and emotional burning out managed to find the audience in Russia too, but long time lived in an underground. A part of audience found guides among private teachers of meditation while the most advanced people used English-language applications. According to a research which was conducted by the project "We. Here. Now", nearly 50% of the meditating Russians use for this purpose mobile applications. In leaders there are still Headspace, Calm and InsightTimer services.

The Practice application appeared in 2019. Creators of the application released more than 100 lessons of meditation in Russian. According to them, in a year the application was downloaded by more than 40 thousand times, and the active audience totals about 10 thousand users.

"The market of applications for meditation in Russia cannot be compared to western so far. We know digits of some competitors, and they are very similar to ours. So far this business does not bring huge income, and we continue to do Practice because we trust in a subject and its potential" — Anton Shayakhov, the founder and the CEO noted.

According to Shayakhov, koronakrizis 2020 became the catalyst which increased interest in the subject mental-health. People began to spend more time alone with themselves because of what the uneasiness level and after this downloadings at applications which offer tools for fight against a stress began to grow grew.

"In March, even before introduction of the mode of self-isolation, we noticed jump of installations. We right there understood that people need the help, and released a special lesson for fight against disturbing thoughts. We made it free for the period of the quarantine to help the maximum number of people to have this hard time" — Anton Shayakhov added.

The Practice application is available to downloading and contains all functions and all content which are on iOS. Also in it there is a free basic rate on 10 lessons which will help to master basic technicians of sensibleness and to try mechanics of the application. Other rates and lessons are available on a subscription.

"Of course, we wanted to be started on both platforms still a year ago. But we had no confidence that it in general is necessary for someone. When we received more than 1000 applications for Android version through a form on the website, there is no doubt left and we got to work at once", - Daniil Kosinsky, the founder and the chief designer noted.

2019: Start in App Store

On September 4, 2019 the Russian company "Praktika" announced that its development appeared in the Russian App Store. Mobile application Praktika offers "simple and short lessons of meditation" for fight against a stress, insomnia and a demotivating. The project is guided by intellectual audience from megalopolises.

Application basis — step-by-step lessons with the professional guide which explain bases of meditation and these learn to use the equipment in different situations.

In the English-language market there are already similar services. The most successful — Headspace and Calm which cost passed for $1 billion long ago, and number of users — for one million people. In Russia the market is far from such indicators.

Founders Practicians claim that their priority — the qualitative lessons written on a professional equipment. Before application launch the command polled several hundred people. It turned out that many of them were already interested in meditation and even tried to apply it, but threw because of complexity or because did not want to contact mysticism and religion.

The research of the market showed that demand is also it grows. People carefully treat a subject, but see more and more thematic information and begin to be interested.

The most difficult — to inform people that meditation is not the bald monk who stiffened in a lotus pose at mountain peak. It is not necessary to put on a uniform, to go to the monastery and to burn down candles. We moved away all "spiritualny tinsel". Our application — for the same severe geeks IT specialists, as ourselves — Anton Shayakhov, the founder and the CEO of Praktika company said.

Developers of the application hope that the popularity of meditation will grow in Russia. In the future they want to create the platform on which it is possible to find the living guide and to communicate to other people who practice meditative technicians.

The application can be downloaded in App Store free of charge. The majority of rates and daily lessons are free too, but in the future developers are going to add more than bonus thematic content which can be purchased one-time or on a subscription.