ePN Backit (before ePN Cashback)

2019: Rebranding cashback service of ePN

On September 12, 2019 the partner network of ePN (enters into FIX holding) announced a cashback service of ePN Cashback carrying out the rebranding. Developed other for service a brand platform: now it has other name, the corporate style and accurate positioning. Service will continue work under the name Backit. The updated cashback service will become a part of an ecosystem of Bank 131.

The cashback service is going to cover audience of active young people who love shopping and live in big cities. Besides, in the peak of popularity of mobile applications for profitable purchases, functional mobile application of Backit will become additional benefit for users. In the application in addition to a cashback for online purchases, the cashback from offline shops is available, it is enough to scan the check.

One more problem of rebranding — start of the general system for convenience of use of products of group and their integration into joint projects, including with Bank 131. The cashback service is already available to users a fast output of a cashback and a minimum amount to an output — 10 rubles on purses of most payment systems (except for bank cards).

For the five-year history in the market under the name ePN Cashback service got support more than 3.5 million people and paid them more than 4 billion rubles of a cashback. The company will continue to develop and offer a high cashback more than in 900 partner shops already under the updated brand. A communication framework and visual style of service developed the Plenum agency.

The changed name reflects a work format a cashback service: Backit — to return back. And about rebellious spirit and storming energy in character tells the corporate style of a brand. Its basis was formed by 3 basic colors: black, lime and white. One more of features of the corporate style of Backit — bright stickers. Also the website which corresponds to the nature of a brand too was updated: backit.me.

We decided to carry out rebranding 5 years of work later in the market. During this time we got support and trust more than 3 million users. Desire to show to our audience that we can be different, and at the same time remain the most profitable, led us to search of other meanings in work. Behind this rebranding there is a lot of work of all our command and hundreds of hours of the analysis, finding solutions and brain storms. With other name, other corporate flowers, other positioning and still advantageous conditions we are going to surprise our old users and to win new,