Qiwi: Designer of white-label of purses

2019: Start of the designer of white-label of purses

On October 8, 2019 it became known that the QIWI is started by the designer of white-label of purses. Now partners of payment system will be able independently to configure the necessary functionality and to change the interface of a product.

The QIWI service is represented by the designer using whom business can create the most relevant solutions under own tasks. For example, configurations give in such modules of a personal account of the client as a balance display format, the card and control of the card, methods of replenishment of balance, the history of transactions, a feedback and the FAQ. Flexible configurations can be applied to a visual appearance of service – to configure the fonts, colors, graphic elements corresponding to the design system of a brand.

The provided service is a part of the BaaS-platform which the QIWI provides turnkey to business partners. The platform includes an infrastructure range for the companies which develop financial products and start them in Russia, or add bank functionality to already existing products of other profile.

The audience of service can be separated into two categories. The first – the western and Russian fintech-companies which together with a custom product of QIWI obtain the license of the Central Bank, a technology platform with a possibility of issue of cards and access to powerful examination of the Russian market and the legislation. The second – large local players (retail, marketplaces, the oil and heavy industry, the real sector of production) who want to add the fintech-solution to the product and to monetize the user base.

Advantage of QIWI at start of services in the market of B2B of fintech-solutions is that the company already has the platform of open bank API. With its help any organization can create the fintech-product, having complemented a back-end from QIWI with own frontend-development. This service – the designer of white-label of a purse – demands even less efforts regarding development as he contains ready design frontend-blocks, commented Alexander Afanasov, the development director of B2B-products of QIWI

In the strategy of QIWI – development of the Bank-as-a-Service direction and creation of a technology platform with ready bank infrastructure: from the license before processing which can be provided to any company for start of financial products and services.